Jasper, the leading AI marketing platform, introduced its revolutionary AI knowledge and context layer at the Web Summit. With the launch of Brand IQ and Marketing IQ technologies, Jasper empowers marketers to scale content and campaigns that are on-brand and optimized for best practices, ensuring seamless brand compliance across text and visual content.

1. Introducing Brand IQ and Marketing IQ

   • Jasper releases the first AI-powered platform specifically for marketing with Brand IQ and Marketing IQ technologies.
   • These technologies enhance content and campaign scalability, integrating marketing expertise into AI for better results.

2. Brand IQ: Advanced Brand Control

   • Brand IQ embeds a company’s brand guidelines directly into the AI model for both text and visual content.
   • Ensures consistency across formats without manual intervention, maintaining brand integrity even at scale.
   • Provides tools for fine-tuning voice, tone, style, and visual guidelines using a user-friendly UI.
   • Ideal for B2C companies managing large volumes of content, such as retail and media clients.

3. Marketing IQ: Enhanced Marketing Intelligence

   • Marketing IQ adds a marketing-specific knowledge layer to the AI, improving outputs like blog posts, email subject lines, and more.
   • Built-in marketing best practices for optimized search and engagement metrics.
   • Supports multimodal content, such as text-to-image and image-to-text conversion, for richer marketing outputs.
   • Reduces time spent on prompt engineering by embedding marketing intelligence into the AI model.

4. Jasper’s Role in AI Marketing Solutions

   • Jasper has become a leading AI solution for enterprise marketing, trusted by nearly 20% of the Fortune 500.
   • Sees rapid growth with a doubling of enterprise revenue year-over-year, serving clients like Prudential, Ulta Beauty, and Wayfair.
   • Offers AI solutions that scale content creation and ensure brand compliance at a fraction of the traditional time.

With the introduction of Brand IQ and Marketing IQ, Jasper revolutionizes AI for marketing, making it easier for companies to create scalable, on-brand content while maintaining brand integrity. The platform's built-in marketing knowledge and advanced capabilities position it as the go-to solution for enterprise marketing needs, empowering brands to deliver optimized, high-quality content at scale.