Former Chief Commercial Officer at Hearst UK assumes newly created role with responsibility for all business outside North America

Captify, a leader in real-time audiences and insights powered by Search Intelligence, has appointed industry veteran Jane Wolfson as President, International. Wolfson will manage Captify’s commercial business outside North America, overseeing teams in the UK and Australia, starting from 17th September. She will report directly to Captify CEO, Mike Welch.

1. Jane Wolfson’s Role and Responsibilities

• Wolfson will lead Captify’s commercial operations outside North America.
• She will be responsible for growth in the UK, Australia, and other international markets.
• Based in London, Wolfson will report directly to CEO Mike Welch.

2. CEO Mike Welch’s Statement

• Welch expressed excitement about Wolfson joining Captify, highlighting her experience and industry relationships.
• Wolfson’s leadership is expected to drive Captify’s next growth phase, particularly in the UK and Australian markets.

3. Wolfson’s Professional Background

• Former Chief Commercial Officer at Hearst UK, driving advertising revenue and media partnerships across 20 brands.
• Previous leadership roles at media agency Initiative, part of IPG Group.
• Recognized as one of Ad Age’s 20 Women to Watch in Europe and among Campaign’s Top 10 Commercial Chiefs.

4. Jane Wolfson’s Vision for Captify

• Wolfson is excited to join Captify during a pivotal growth phase.
• She aims to leverage Captify’s Search Intelligence solutions to offer unique consumer insights and competitive advantages for marketers.
• Wolfson looks forward to collaborating with current and future clients globally.

5. Wolfson’s Other Roles and Contributions

• Holds volunteer and charity roles, including chairing the PPA Next Generation Board and serving on the NSPCC Childline board.
• Board trustee for Ovarian Cancer Action and member of WACL.
• Set to judge Campaign’s upcoming Media Week Awards.

6. Related Leadership Changes

• Wolfson joins shortly after Jaclyn Hadida’s appointment as Managing Director for Captify Australia.
• Hadida will report to Wolfson, strengthening Captify’s leadership team in Australia.

Jane Wolfson’s appointment as President, International, marks a significant step in Captify’s global expansion strategy. With her extensive experience and leadership in the digital advertising industry, Wolfson is set to drive growth and strengthen Captify’s international presence. Her addition to the team reflects Captify’s commitment to leveraging top talent to deliver innovative solutions and insights to marketers worldwide.