digital marketing interactive content
Published on : Feb 9, 2023
Marketer Investment Drives All-Time Highs for Nano-, Micro- and Mid-Tier Influencers
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, released its second The State of Influencer Earnings report today. The report found that the average costs per post across nano-, micro- and mid-tier influencers hit all-time highs as marketers expanded their influencer marketing spending in 2022.
The report analyzes over $70 million in influencer earnings observed in IZEA’s platforms from 2015 to 2022. Data comprises negotiated rates between marketers and creators spanning the spectrum of micro-influencers to celebrities across Twitter, Facebook, Instagram, Twitch, Pinterest, TikTok, and YouTube.
“The influencer marketing industry has seen exponential growth since IZEA launched the first influencer marketing platform in 2006,” said Ted Murphy, Founder and CEO of IZEA. “Over the last eight years alone, earnings from creators ranging from nano- to mega-influencers have experienced increases between 224% to 4,320%.”
“Our in-depth earnings data allows creators to price themselves more competitively and pushes the industry toward more transparency and equality,” Murphy continued. “We remain committed to providing solutions that allow everyone — brands, agencies and influencers — to benefit from the power of influencer marketing.”
Key Findings Include:
2022 Average Cost Paid Per Post Per Platform:
2015-2022 Sponsored Post Price Increase by Tier:
Get the full report here: https://izea.com/resources/
“As predicted, the demand for short-form video content continues to rise with Instagram Stories and TikTok both averaging a cost per post of more than $2,700 each,” continued Murphy. “We also saw that longer-form video content on Twitch commands a rate nearly two times as high as YouTube showing demand for higher engagement video content that connects creators with their followers in real-time. Brands seeking to partner with influencers who excel in producing high-impact content are willing to pay a premium for these activations. We expect to see this trend grow as campaigns move toward Web3 activations and beyond.”