apps for business marketing
Published on : Nov 1, 2022
Influencer Marketing Technology Company Brings Influencer Profiles Center Stage on IZEA.com
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, announced today that it launched The Creator Marketplace® on IZEA.com.
First announced during the “SUPERCHANGED” streaming event last month, the newly overhauled IZEA.com allows brands and agencies to easily search and filter creator listings that meet the requirements of their influencer marketing campaigns.
Revamped features for marketers and creators
Reimagined creator profiles give marketers access to more content and deeper BrandGraph® insights than ever before. Creator profiles bring together a creator’s social handles and the brands and topics they post about, alongside their predictive audience demographics.
The all-new Casting Calls feature gives marketers and creators a two-way marketplace where they can find each other and collaborate. Marketers use Casting Calls to solicit and qualify inbound pitches for everything from influencer marketing sponsorships to full-time employment. Creators can respond to Casting Calls with both video and text pitches, as well as respond to marketer survey questions.
“Casting Calls allow creators to warm-pitch brands that are actively seeking their content, creativity and influence,” said Ted Murphy, IZEA’s CEO and Founder. “The Creator Marketplace is designed to be as frictionless as possible. Marketers and creators can work together through the platform or transact outside the marketplace without additional transaction fees.”
Access to the IZEA Marketplace is free, allowing anyone to buy or sell listings. Creators can pitch up to three casting calls per month under the free plan. Upgrading to a Pro plan provides additional marketplace benefits.