Inspired Thinking Group (ITG), a leader in AI-enabled, agile content solutions, has announced its strategic expansion into North America with the acquisition of US-based PureRed, a leading provider of omnichannel content and technology for Microsoft, Kroger, Walgreens, and other major brands.

Strengthening Global Reach and Market Leadership

The move builds on ITG’s rapid growth over the past 12 months, during which its Storyteq marketing technology was recognized as a Leader in Gartner’s Magic Quadrant™ for Content Marketing Platforms (2024) and Digital Asset Management (2025)—the only vendor to achieve this distinction in both categories.

Under the leadership of Andrew Swinand, Global CEO (formerly Publicis Groupe Creative US and Leo Burnett), ITG is set for major growth in 2025. The acquisition of PureRed expands ITG’s global team to over 2,000 employees and significantly strengthens its US presence.

"ITG is well known in the UK and Europe for our AI-powered Storyteq technology and agile Halo content approach," said Swinand. "Expanding our ability to deliver this solution to more global clients is an exciting step. PureRed aligns perfectly with our vision for scaled content solutions and a culture of kindness."

AI-Driven Innovation and Global Content at Scale

The rise of digital channels and retail media has fueled demand for personalized, high-quality content at scale. With PureRed now part of ITG, brands can expect faster, more cost-efficient, AI-driven content solutions across global markets.

"This is about more than delivering more content—it’s about unlocking AI’s full potential in marketing," Swinand added. "With PureRed, we’re scaling our capabilities and leading the industry’s transformation through a smarter, AI-powered approach."

Brian Cohen, former CEO of PureRed and new US CEO of ITG, expressed his enthusiasm for the partnership:

"We've built a strong reputation for delivering omnichannel content and industry-changing technology solutions. Joining ITG allows us to scale our impact and deliver even greater value to clients."

A Strategic Partnership Driving Innovation

Emma Watford, Partner at Bridgepoint, emphasized the significance of the expansion:

"Expanding into the US is a milestone for ITG. PureRed’s strong client relationships and capabilities make them a perfect fit, and together they are well-positioned to drive real innovation in content marketing. We look forward to seeing this partnership set new standards for agile, AI-driven content at scale."