Iterable, a leader in AI-powered customer communication, has introduced an AI Learning Path and Certification Program through its Iterable Academy. This new curriculum equips marketers with essential skills to master Iterable's AI Suite and leverage AI-driven strategies for impactful marketing outcomes.

• Significance of the AI Learning Path

  • Provides comprehensive training in Iterable’s AI Suite and broader AI marketing strategies.
  • Addressing a growing need for AI expertise as AI adoption rises among marketing teams.
  • Accessible to all marketing professionals, from beginners to advanced users, and available for free.

• Key Features of the Curriculum

  • Covers essential AI topics, including the basics of AI, AI adoption strategies, data preparation, and usage of Iterable AI features.
  • Practical learning approach with real-world case studies, hands-on exercises, and ROI-driven methodologies.
  • Focuses on high-demand skills like Send Time Optimization, Predictive Goals, and GenAI Journey Assist.

• Impact on Marketing Strategies and Skill Development

  • Empowers marketers to deliver results-oriented campaigns by harnessing Iterable’s AI capabilities.
  • Prepares marketers to make data-driven decisions, optimize cross-channel engagement, and enhance personalization.
  • Helps marketers build a strategic AI skillset, contributing to measurable improvements in engagement and conversions.

• Iterative AI Education for Practical Application

  • The AI Learning Path provides marketers with ongoing access to updates, new feature training, and LinkedIn-ready credentials.
  • Designed for flexible learning with 17 paths, three certification tracks, and courses like “Product Bites” for on-the-go learning.
  • Supports marketers in applying AI knowledge directly, with results showing up to a 75% increase in engagement.

• Iterable's "Glass Box" AI Approach

  • Promotes transparency in AI use, encouraging marketers to understand and utilize AI tools with confidence.
  • Adriana Gil Miner, Chief Marketing and Strategy Officer, emphasized that the academy’s approach helps marketers see beyond AI as a "black box."

With Iterable’s AI Learning Path and Certification Program, marketers gain the tools and knowledge to thrive in an AI-driven industry. This initiative is part of Iterable's broader commitment to empower marketing professionals through skill-building and community engagement, positioning them for success in the fast-evolving landscape of AI-powered marketing.