Information Services Group (ISG), a global technology research and advisory firm, has initiated a study evaluating service providers supporting enterprise adoption of Google Cloud Platform (GCP) for AI, workload migration, and productivity solutions. The findings will be published in the ISG Provider Lens™ Google Cloud Partner Ecosystem reports, set for release in July 2025.

These reports will help enterprises assess vendor capabilities and optimize their cloud investments, while ISG advisors will use the insights to guide buy-side clients in selecting the best service providers.

The Role of AI and GenAI in Google Cloud

Generative AI (GenAI) is revolutionizing enterprise operations by enhancing data processing, automation, and application development. Google’s Gemini AI chatbot has further strengthened GCP’s capabilities, making it easier for organizations to optimize workflows and improve business efficiency.

According to Aman Munglani, Director and Principal Analyst at ISG Research, Google Cloud’s advancements in AI and scalable solutions reinforce its leadership in the cloud computing space.

Areas of the Study

ISG’s research covers 125+ Google Cloud service partners and evaluates them across five strategic quadrants:

1. Google Cloud Professional Services (Consulting & Migration)

• Focus: Providers offering consulting, migration, implementation, and integration services for GCP.
• Value: Helps enterprises efficiently adopt and implement GCP solutions.

2. Google Cloud Managed Services

• Focus: Managed cloud services that enhance Google’s IaaS and PaaS capabilities.
• Features: Orchestration, provisioning, real-time and predictive analytics, multicloud management.

3. Google Cloud Enterprise Data Infrastructure Services

• Focus: Services supporting enterprise data ecosystems, including big data platforms and AI readiness.
• Features: Seamless data integration, advanced analytics, and infrastructure optimization.

4. Google Cloud GenAI & AI Services

• Focus: Google Gemini-based and AI/ML-powered solutions.
• Value: Providers will be assessed for their ability to implement responsible AI practices.

5. Google Workspace Services

• Focus: Advisory, migration, and integration services for Google Workspace.
• Value: AI-powered enhancements to collaboration, communication, and automation.

Geographic Scope & Report Authors

The study will analyze service providers in Asia Pacific, Brazil, Europe, and the U.S., led by ISG analysts:

• Sonam Chawla (Asia Pacific)
• Adriana Frantz (Brazil)
• Mark Purdy (Europe)
• Tapati Bandopadhyay (U.S.)

Participation & Customer Feedback

ISG invites enterprise customers to contribute insights on service providers through an online survey, offering participants a complimentary copy of the report. Companies not listed as Google Cloud ecosystem partners can request inclusion in the study.

The ISG Provider Lens™ reports will provide in-depth insights into the evolving Google Cloud partner ecosystem, helping enterprises navigate AI, GenAI, and cloud service offerings. As AI-driven cloud adoption accelerates, these evaluations will play a crucial role in enterprise digital transformation strategies.