Iridio, backed by RRD’s global scale and marketing expertise, has debuted its digital solutions portfolio, designed to streamline marketing execution and deliver measurable results with speed, scale, and performance.

The platform unifies creative, media, and data analytics to eliminate fragmentation across the marketing lifecycle. By replacing disconnected vendors and tools with a single, connected system, Iridio enables marketers to activate campaigns seamlessly while maintaining compliance and performance tracking.

“Too often, there’s a disconnect between bold marketing ideas and how they show up in the real world,” said Paul Mandeville, Chief Product Officer at Iridio. “Our platform removes operational friction between strategy, creation, and delivery, transforming marketing functions into a single, automated, data-connected workflow.”

Key Solutions in Iridio’s Platform

Content Automation:
Patented technologies and automated systems streamline promotion planning, creative development, and compliance remediation. Complex data is transformed into actionable content quickly, reducing manual effort.

Data-Driven Targeting:
Access to 130M U.S. households and 1,300+ audience segments allows precise targeting. Tools like Consumer Graph℠ and Household Connect℠ connect digital engagement to real-world consumers, enabling marketers to reach relevant audiences without relying on third-party cookies.

Integrated Media Delivery:
Solutions such as Connected TV and nCountR℠ unify campaign planning, buying, and measurement across channels. Real-time tracking and strategy adjustments become seamless within a single platform.

Social Marketing:
Iridio consolidates influencer, paid, and creator-driven campaigns into one workflow. Powered by its data analytics engine, marketers can launch, measure, and optimize social content efficiently, proving ROI in real time.

By consolidating marketing strategy, creative development, data, and media execution, Iridio delivers end-to-end automation that reduces operational friction and enables marketers to execute campaigns faster and with measurable impact.

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