IRCODE to Serve as Official Technology Partner to ADWEEK’s Brandweek, Replacing QR Codes with Next-Generation Image Recognition Technology

IRCODE, an innovative technology platform featuring next-gen image recognition, launched today to address the biggest challenges in advertising. This solution seamlessly merges physical and digital marketing, allowing consumers to capture a simple photo of an image be it a billboard, TV show, or product instantly connecting them to a brand-curated digital experience.

1. Transforming Advertising with Seamless Image-to-Digital Interaction:

   • IRCODE’s patented Exact Match Technology turns any image into an interactive experience, empowering brands to control the entire consumer journey. Unlike QR codes or external search engines, this advanced tech enables engagement without disruptions or redirection.

2. Advanced Image Recognition with Millimeter-Level Precision:

   • Powered by Content-Based Image Retrieval (CBIR) and AI neural networks, IRCODE can detect images with unmatched accuracy, even when they are partially obscured or viewed from different angles. This makes static ads—like billboards and product displays—dynamic and shoppable.

3. Real-Time Data and Consumer Insights:

   • Brands utilizing IRCODE gain access to real-time data, capturing valuable metrics such as engagement time, location, frequency, and conversion rates, helping optimize strategies based on consumer behavior.

4. Shoppable Media Across All Platforms:

   • From live events and digital video to streaming platforms and social media posts, IRCODE transforms any medium into an interactive, shoppable experience, creating new opportunities for engagement.

5. Interactive Experiences at Brandweek:

   • As the official technology partner for ADWEEK’s Brandweek, IRCODE will power interactive sessions, content unlocking, and gamified experiences like scavenger hunts and ‘scan-to-win’ challenges, enhancing attendee engagement throughout the event.

IRCODE is reshaping how brands interact with consumers, blending physical and digital worlds through innovative image recognition technology. By offering real-time, dynamic engagement opportunities and precise control over the consumer journey, IRCODE is setting new standards for performance-driven marketing experiences.