IPG Mediabrands, a leading media holding company within Interpublic Group, unveils the Climate Action Accelerator Program, aimed at providing clients and media partners with accessible sustainability solutions grounded in science-based actions. In response to evolving global climate demands and regulatory frameworks, the advertising industry is rallying behind initiatives like the World Federation of Advertisers Global Alliance on Responsible Media and Ad Net Zero to establish media-emissions reporting standards and foster a more sustainable future.

1. Key Focus Areas of the Program:
   - Emissions Measurement: Utilizing a cutting-edge carbon management platform tailored for media, marketing, and advertising entities to measure, analyze, and report carbon footprints efficiently.
   - Renewable Energy: Partnering with Schneider Electric to facilitate strategic renewable energy procurement, corporate PPAs, and Energy Attribute Certificates (EACs) to mitigate Scope 2 emissions.
  - Carbon Removal: Collaborating with Carbon Direct to provide curated portfolios of high-quality carbon removal credits, ensuring adherence to rigorous quality standards.
   - Climate Responsive Research: Partnering with Cornell Engineering to leverage marketing investments for accelerating climate solutions through pioneering research opportunities.

2. Statements from Partners:
  - Martin Bryan, Global Chief Sustainability Officer of IPG Mediabrands, emphasizes the importance of public-private partnerships in driving meaningful climate solutions.
   - Partner organizations, including 51 to Carbon Zero, Schneider Electric, Carbon Direct, and Cornell Engineering, express their commitment to supporting IPG Mediabrands' clients and partners in their climate journeys.

3. Program Benefits and Offerings:
   - Access to streamlined and cost-effective sustainability partners to facilitate operational effectiveness.
   - Development of products aimed at reducing emissions generated in media activation on behalf of clients.
   - Building upon existing partnerships like Scope3 to measure, compensate, and reduce emissions from the digital advertising supply chain.

IPG Mediabrands' Climate Action Accelerator Program signifies a proactive step towards addressing climate challenges within the advertising industry. By empowering clients and partners with accessible sustainability solutions across key focus areas, IPG Mediabrands demonstrates its commitment to driving positive environmental impact and fostering a more sustainable future for all stakeholders involved.