Experiential marketing is consolidating. Clients want measurable outcomes. And the agencies that can span strategy, production, and AI in one motion are pulling ahead.

INVNT says it delivered 60% year-over-year growth in 2025—its strongest financial performance to date—driven by a strategic integration designed to expand both upstream strategy and downstream execution.

In an industry where fragmented vendor ecosystems often slow campaigns, INVNT is betting that scale plus innovation wins.

A Borderless, Integrated Model

The agency describes its recent growth as the result of deliberate infrastructure expansion rather than market tailwinds alone. Over the past year, INVNT bolstered teams across creative, production, account services, business development, and operations in North America, APAC, EMEA, and South Asia.

That expansion supports what it calls a “borderless” delivery model—capable of executing campaigns and experiential activations globally while maintaining centralized strategic alignment.

As brands push for unified storytelling across live events, digital channels, and AI-powered environments, the demand for integrated partners has intensified. The days of siloed event agencies working independently of digital strategy teams are fading fast.

Big Brands, Big Stages

INVNT’s 2025 portfolio reads like a snapshot of global tech and consumer culture milestones.

The agency delivered experiential work for brands including:

• Amazon (Ignite Live in the US and UK; Ignite Connect in Japan and Germany)

• Microsoft (50th Anniversary celebration and global Copilot launch)

• Samsung (Galaxy Unpacked at SAP Center, generating over 33 million views, and the #PlayGalaxy Cup e-sports influencer event)

• General Motors (global HQ debut at Hudson’s Detroit)

• Johns Hopkins University (150th Anniversary celebration and SNF Agora Institute opening)

Additional projects spanned Oracle AI World, Netflix’s Squid Game 2 premiere activation in Sydney, PepsiCo’s Formula 1 partnership announcement at IBC Barcelona, and multi-region programs for LinkedIn.

It also developed ABB’s AI-powered ABB-e mascot and supported immersive initiatives like Ascension Foundation’s Roblox-based #GOALS experience aimed at encouraging middle school students to explore healthcare and STEM careers.

This breadth underscores a key shift: experiential campaigns are no longer isolated events. They are multi-platform content engines feeding social, streaming, gaming, and enterprise ecosystems.

AI as the Differentiator

INVNT credits part of its momentum to growing investment in proprietary innovation, including a patent-pending experiential and audience AI technology.

While details remain limited, the emphasis on audience intelligence reflects a larger industry pivot. Brands increasingly expect experiential activations to generate measurable engagement data—heat maps, sentiment analysis, conversion attribution—rather than just buzz.

The experiential sector, historically driven by creative spectacle, is evolving into a performance channel.

Agencies that can fuse immersive production with AI-powered insights stand to capture more strategic budget allocations, particularly as CMOs demand ROI clarity across both physical and digital environments.

A Consolidating Market

The global experiential sector is undergoing consolidation as agencies merge to build cross-disciplinary capabilities. Clients are selecting partners that can manage strategy, design, production, digital activation, and data intelligence under one umbrella.

INVNT’s 60% growth signals strong demand for integrated solutions—but also reflects competitive pressure to scale rapidly. Larger enterprise clients increasingly expect global consistency, local execution, and measurable impact across every activation.

Strong client retention and multi-region expansion suggest the agency’s integrated approach is resonating with enterprise partners.

The Bigger Industry Signal

Experiential marketing is no longer about the moment alone. It’s about how that moment extends—into digital ecosystems, social media amplification, AI-enhanced personalization, and long-term brand equity.

INVNT’s performance indicates that agencies combining creative ambition with operational scale and AI-driven intelligence are capturing that demand.

As live events rebound and digital-first engagement expectations intensify, the experiential space is shifting from production-heavy spectacle to innovation-led orchestration.

In that environment, growth isn’t just about bigger stages. It’s about smarter systems behind them.

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