Intuit Launches AI-Native Construction ERP for $2T Industry | Martech Edge | Best News on Marketing and Technology
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Intuit Launches AI-Native Construction ERP for $2T Industry

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Intuit Launches AI-Native Construction ERP for $2T Industry

Intuit Launches AI-Native Construction ERP for $2T Industry

Business Wire

Published on : Feb 12, 2026

Intuit is taking a direct swing at one of the most operationally complex industries in the U.S. economy.

The company announced a new construction edition of Intuit Enterprise Suite, its AI-native, end-to-end ERP platform, purpose-built for mid-market construction businesses. The move marks Intuit’s first industry-specific ERP and signals a broader strategy: go deeper into vertical workflows instead of offering generalized financial tools.

For an industry valued at roughly $2 trillion, where spreadsheets and disconnected systems still dominate, that shift could be significant.

Why Construction—and Why Now?

Construction firms juggle dozens of simultaneous projects, fluctuating material costs, subcontractor coordination, and tight margins. Financial visibility often lags behind job-site reality. Multi-entity operations add another layer of complexity.

According to Intuit, 93% of construction leaders believe technology can significantly improve productivity and offset rising costs. Yet many mid-market firms still rely on a patchwork of accounting software, project management tools, and manual reporting.

“Construction businesses are naturally complex, with dozens of projects to track and ensure their profitability, rising material costs to monitor, and limited visibility into overall business and multi-entity performance,” said Ashley Still, EVP and GM, Mid-Market at Intuit. “Data is siloed and trends are difficult to spot.”

The new construction edition aims to consolidate project, financial, and operational workflows into a single system—offering real-time visibility from proposal to payment.

Intuit’s Vertical ERP Play

Intuit Enterprise Suite has already introduced industry-specific dashboards and KPIs for sectors such as field services, healthcare, nonprofit, and manufacturing. Construction is the first time Intuit has rolled out a full vertical ERP edition.

That’s a meaningful distinction.

Many ERP vendors retrofit generic systems for verticals. Intuit says its construction edition was designed from the ground up to reflect how construction businesses actually operate—particularly around job costing, budgeting, invoicing, and project profitability tracking.

It’s also available as a module for QuickBooks Online Advanced customers, creating a migration path for companies outgrowing entry-level accounting tools but not ready for heavyweight enterprise platforms like Oracle NetSuite or SAP.

In effect, Intuit is staking out the mid-market space between small-business accounting software and traditional enterprise ERP systems.

What’s New in the Construction Edition

The construction edition introduces tools tailored to project-based businesses:

Project Management Agent
Centralized oversight of project cash flow, budgets, and phase-level progress, designed to surface profitability insights in real time.

Enhanced Project Budgets
Simplified budget setup combined with AI-driven insights and more granular reporting to help protect margins.

Proposals and E-Signatures
Bid management tools that allow estimates to convert into proposals (and vice versa), with integrated e-signature capabilities.

Cost Groups
Industry-standard cost tracking categories—labor, materials, equipment, subcontractors—applied across budgets, purchase orders, bills, and expenses for more accurate job costing.

AIA-Style Invoicing
Phase-level tracking of contract values, invoiced-to-date amounts, and remaining balances, aligning with industry billing standards.

Controllers and finance leaders get enhanced project profitability reporting, including visibility into outstanding bills and margin tracking at a granular level.

AI at the Core

Intuit continues to emphasize that Enterprise Suite is AI-native—not simply AI-enabled.

The platform uses AI to automate workflows, surface anomalies, and deliver predictive insights tied to financial and operational performance. For construction businesses, that could mean faster identification of budget overruns, cash flow gaps, or underperforming projects.

The construction edition builds on broader Enterprise Suite enhancements announced alongside the launch:

  • Expanded Sales Tax Agent: Now includes a filing pre-check tool that scans for mismatches between Profit & Loss and Sales Tax Liability reports.

  • Modernized Business Intelligence: Custom KPIs and enhanced dashboards designed to speed up performance analysis.

  • Advanced Third-Party Integrations: Deeper data syncing to power richer dashboards.

  • Improved Migration Tools: Streamlined transitions from QuickBooks Desktop to Enterprise Suite.

For mid-market firms managing multiple entities, integrated dashboards and AI-driven analytics could reduce reliance on manual consolidations and after-the-fact reporting.

Competitive Landscape

The construction ERP market is crowded, with established players such as Procore, Viewpoint (Trimble), Sage Intacct Construction, and NetSuite targeting various segments.

Intuit’s advantage lies in brand familiarity and its large QuickBooks customer base. Many construction firms already use QuickBooks for accounting. The construction edition creates a natural upgrade path rather than requiring a wholesale platform switch.

By embedding industry-specific functionality into a broader AI-native ERP, Intuit is attempting to blur the line between accounting software and full-scale enterprise resource planning.

The risk? Competing against vendors with decades of construction-specific depth. The opportunity? Capturing mid-market firms that want modern AI-driven capabilities without enterprise-level complexity or cost.

A Broader Vertical Strategy

Construction is described as the first step in Intuit’s industry-specific ERP expansion. The company’s stated strategy is to deliver deeper, end-to-end solutions tailored to unique industry workflows.

That verticalization trend mirrors what’s happening across enterprise software. Rather than one-size-fits-all systems, vendors are increasingly building industry clouds and specialized modules to address regulatory requirements, workflow nuances, and sector-specific KPIs.

For construction businesses navigating tight margins, rising labor costs, and volatile material pricing, real-time financial visibility is more than a convenience—it’s operational survival.

Availability

The construction capabilities are currently available in beta at no additional cost for construction customers using Intuit Enterprise Suite. They are also generally available as a paid add-on for QuickBooks Online Advanced users.

The Bottom Line

With its construction edition, Intuit is making a clear statement: the future of ERP isn’t generic—it’s industry-specific and AI-driven.

For mid-market construction firms stuck between small-business accounting tools and heavyweight enterprise platforms, Intuit is offering a middle path: unified workflows, built-in automation, and real-time profitability insights in a familiar ecosystem.

If the company can execute on both usability and industry depth, it may carve out meaningful ground in one of the largest—and most operationally demanding—sectors of the economy.

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