GrowthLoop announces the launch of Computed Attributes, a cutting-edge feature powered by Amazon Web Services (AWS) and integrated with their composable Customer Data Platform (CDP). This advancement allows marketers to swiftly create sophisticated audience segments and personalized campaigns using AI-generated fields, reducing dependency on manual SQL queries and streamlining marketing operations.

Key Features:

1. Automated Computed Attributes:

   • Marketers can input desired attributes for audience segmentation.
   • AI-powered system generates complex computed fields instantly, such as purchase counts or subscription details, enhancing campaign precision.

2. Simplified Campaign Activation:

   • Eliminates the need for extensive data syncing into marketing tools.
   • Enables marketers to define prompts and extract relevant data efficiently, optimizing campaign readiness and responsiveness.

3. Journey Orchestration Enablement:

   • Facilitates seamless data manipulation across multiple channels.
   • Ensures only personalized and pertinent information is utilized for cohesive customer journey orchestration.

Use Case: Indeed

Indeed, a global job site catering to millions of visitors monthly, faces challenges in efficiently activating targeted campaigns due to massive data volumes. With GrowthLoop's Computed Attributes, Indeed's teams can now specify and ingest precise job post data directly into their activation channels, enhancing campaign agility and effectiveness.

Industry Impact:

"GrowthLoop's Computed Attributes feature, powered by AWS, transforms how marketers leverage AI for enhanced campaign outcomes," says Lisa Hopkins from AWS. This collaboration aims to elevate personalized marketing experiences, driving better audience connections and campaign performance.

GrowthLoop's integration of AWS-powered generative AI in Computed Attributes marks a significant advancement in data-driven marketing. Empowering marketers to execute highly personalized campaigns with ease, this solution streamlines operations and enhances customer engagement across channels.