Intermarché Belgium has reduced creative production time by an average of 40% per batch of visuals after adopting AI-powered creative generation tools from AdCreative.ai, according to the companies. The French mass-market retailer's Belgium design team is now generating more than 135 static and video assets each month using the platform's Stock Image and Stock Video solutions.

The collaboration highlights how enterprise marketing teams are applying generative AI to address growing demands for advertising, social media and newsletter content without proportionally expanding design resources.

Intermarché BE's design team faced several production challenges, including converting basic product cutouts into polished visual compositions, sourcing royalty-free imagery and increasing video production. Rather than treating each asset as a new production task, the team used AdCreative.ai to transform existing materials into campaign-ready creative.

Using the platform's Stock Image capability, designers can turn isolated product assets such as PNG cutouts into compositions featuring elements such as shadows, depth and visual consistency. The tool also provides access to royalty-free visuals on demand, reducing the need for external image sourcing and licensing processes, according to the companies.

The Stock Video capability extends the workflow from static to moving creative. Intermarché's team can repurpose existing static assets into video formats with limited additional production work. The approach is designed to help the retailer respond to increased demand for video across advertising and social channels.

For marketing organizations, the significance extends beyond image generation. The workflow demonstrates a broader move toward creative asset repurposing, where existing brand materials become inputs for multiple formats and channels.

AdCreative.ai, an Appier group company, says its platform incorporates brand identity calibration, prompting frameworks and generative-model selection into its creative-generation process. The company says these elements are intended to help marketing teams maintain brand consistency while producing assets at scale.

Market Landscape

Generative AI is increasingly becoming part of advertising creative workflows, particularly as marketers face pressure to produce more variations for different channels and formats. Retail marketing teams can be especially affected by the need to maintain product-focused creative across advertising, social media and owned channels.

The Intermarché case illustrates one approach: using AI not only to generate new imagery but also to transform existing creative into different formats. This can shift AI's role from an experimental content tool toward a production layer within established marketing operations.

The reported 40% reduction in creation time is specific to Intermarché BE's experience and should not be interpreted as an industry-wide benchmark. Similarly, the 135-plus monthly assets represent the retailer's reported output through the platform.

Strategic Outlook

The adoption of AI-powered creative production could increasingly change how enterprise design teams allocate their time. Repetitive production and asset adaptation can potentially be automated, while designers remain responsible for brand direction, creative judgment and quality control.

For retailers, the competitive advantage may therefore come less from simply generating images and more from building scalable workflows that connect existing product assets with multiple campaign requirements.

Intermarché BE's experience suggests that creative automation is moving toward a model where static assets, video, brand guidelines and channel requirements can be managed within a more integrated production process.

Top Insights

• Intermarché BE reported a 40% reduction in creative production time per batch.
• The team generates more than 135 static and video assets per month.
• AI is being used to transform product cutouts into campaign-ready visuals.
• Static creative can be repurposed into video with limited additional production effort.
• The workflow supports advertising, social media and newsletter content.
• The case demonstrates AI's growing role in enterprise creative operations.

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