Interact Marketing is stepping deeper into AI-powered marketing, and the timing couldn’t be more urgent. With Google’s AI Mode and Deep Search reshaping how users find information, traditional SEO is losing ground. Many brands have watched their organic visibility evaporate, and click-through rates tumble by as much as 61 percent. Interact Marketing’s answer is a specialized AI Mode Marketing Program engineered to reclaim that lost traction—and keep brands visible inside the next generation of search.

The agency’s move follows a major industry inflection point. As AI-generated answers replace conventional blue links, search behavior is shifting. Users are relying more on AI summaries, conversational chat responses, and multi-step deep searches that bypass traditional SERPs. For marketers, this means less screen time, fewer impressions, and lower conversions—unless you adapt.

Joe Beccalori, CEO of Interact Marketing, says the program wasn’t an overnight reaction. “GPT sparked a massive shift in how people search, and we began building this program two years ago in response. When Google launched AI Overviews in May 2025, it validated the need,” he explained. Their strategy now centers on the mechanics behind AI responses—citations, relevance scoring, and content structures that large language models prioritize.

Rather than tweaking old SEO frameworks, the agency focused on Google’s AI Mode from the start. This approach includes real-time response testing, performance tracking tuned to generative results, and AI-driven workflows that don’t exist in standard agency packages. Interact Marketing’s team appears to be betting on a simple reality: If AI is becoming the new front page of the internet, then optimizing for it isn’t optional.

The program zeroes in on several areas where brands stand to lose—or gain—the most:

Improved Rankings
AI Mode prioritizes a different set of ranking factors. Interact Marketing uses targeted optimization to help brands secure premium placement inside generated answers.

Enhanced Citations
Credible citations heavily influence whether a brand appears in AI responses. The program ensures accuracy, consistency, and authority across all digital listings.

Increased Conversions
AI responses may reduce page visits, but high-quality content can still drive intent. Interact’s strategies aim to convert those interactions into measurable business outcomes.

What sets the program apart is its early adoption curve. While many agencies are still trying to decode Google’s shifting search ecosystem, Interact Marketing built its framework before AI Overviews even rolled out. As Google continues refining its AI-driven search experience, the agency’s approach centers on continual testing, cross-channel analytics, and rapid adaptation.

The real story here isn’t another SEO product—it’s a preview of the next competitive battlefield. As AI-driven search becomes the default experience, brands that optimize for Deep Search and generative results will shape the visibility landscape. Everyone else risks disappearing from it.

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