Integrate, a leader in enterprise lead management, has announced several new features aimed at transforming how B2B marketers capture, organize, and govern lead data across multiple channels. These enhancements signify a significant milestone in Integrate's evolution into a comprehensive multi-channel Lead Management Platform, empowering marketers to eliminate fragmented data and ensure compliance while accelerating revenue.

• Custom Channels and Partners:

  • Organize leads by custom channels for enhanced visibility into campaign performance.
  • Improve accuracy in tracking leads across various sources.

• Enhanced List Upload:

  • Streamlined tool for ingesting lead lists from multiple sources.
  • Ensures data cleanliness and eliminates duplicates, reducing manual workload and errors.

• Conversion Insights Dashboard:

  • Real-time insights into conversions by channel and campaign.
  • Helps marketers optimize spending and improve ROI effectively.

• AI-Powered Multiple Buying Groups:

  • Define and configure multiple buying groups within the same target account.
  • Segment leads by persona, geography, or product line for more effective engagement.

Integrate's Vision for Lead Management

According to Jeremy Bloom, co-founder and CEO of Integrate, "Marketing leaders worldwide tell us they need a platform that makes their data work harder, keeps them compliant, and aligns seamlessly with sales." These new features address these needs, allowing marketers to concentrate on growth and operational efficiency instead of data management hurdles.

Aaron Mahimainathan, Chief Product Officer at Integrate, emphasized, "Marketers today struggle to manage disconnected lead data from various channels. These enhancements help eliminate that chaos, enabling consolidation, governance, and optimization of leads from all sources." This release is a crucial step toward transforming lead management strategies, allowing marketers to extract meaningful insights that improve campaign outcomes and drive revenue.

Integrate’s latest features reflect its commitment to assisting enterprise marketers in effectively managing and governing lead data across all marketing channels, including content syndication, webinars, live events, social media, lists, and corporate websites. This evolution positions Integrate as a vital partner for marketers seeking to enhance their lead management processes.