IAS Certified by TrustArc for Accountability, Fairness and Transparency in AI Governance 

Integral Ad Science, a renowned global media measurement and optimization platform, proudly announces its attainment of TrustArc's Responsible AI Certification. As one of the inaugural recipients, IAS demonstrates its dedication to upholding the highest standards of AI governance.

1. IAS's Commitment to Responsible AI

   • Early adoption of TrustArc's Responsible AI Certification showcases IAS's dedication.
   • Prioritizing transparency, security, and fairness in AI system development and deployment.

2. Importance of TrustArc's Certification

   • TrustArc's certification is the first focused on data protection and privacy in AI.
   • Evaluation based on Responsible AI Assessment Criteria ensures adherence to global governance frameworks.

3. Assessment Criteria Overview

   • Criteria derived from prominent AI governance frameworks: EU AI Act, OECD AI Principles, NIST AI Risk Management Framework, ISO 42001, and others.
   • Focus areas include validity, reliability, explainability, interpretability, accountability, transparency, privacy enhancement, fairness, safety, security, and resilience.

4. Recognition from TrustArc

   • Jason Wesbecher, CEO of TrustArc, applauds IAS's commitment to transparency and ethical innovation.
   • IAS sets an example for companies navigating the evolving landscape of AI technology.

Integral Ad Science's attainment of TrustArc's Responsible AI Certification underscores its leadership in fostering transparency and ethical practices within the realm of AI. By aligning with global governance frameworks and prioritizing data protection and privacy, IAS exemplifies its dedication to innovation that prioritizes integrity and trust.