The leading landing page platform introduces its newest features, adding robust capabilities to its impressive roster of lead generation & optimization benefits

Instapage, a cutting-edge software solution designed to empower marketers in creating, optimizing, and personalizing landing pages without the need for coding or design skills, has announced the launch of its new Form Builder and Form Library. These features enable users to quickly build custom lead-generating forms, streamlining their workflow and enhancing campaign performance.

1. Quick Form Creation
The new Form Builder allows users to create forms in seconds, making it easier than ever to generate leads directly from landing pages. Key functionalities include:

• Drag-and-Drop Functionality: Users can create forms effortlessly with drag-and-drop fields, eliminating the need for coding.
• Customization Options: A rich menu of field and style settings enables users to tailor forms to their brand’s identity.

2. Form Library for Easy Access
All newly created forms will be stored in the Form Library, accessible from users' workspaces and landing pages. This feature offers:

• Reusability: Users can easily reuse forms across different campaigns, speeding up the launch process.
• Efficient Management: The centralized library simplifies the management of multiple forms, enhancing operational efficiency.

3. Comprehensive Landing Page Solution
Instapage's new features complement its existing offerings, which include:

• Intuitive Landing Page Builder: A user-friendly drag-and-drop interface that makes designing landing pages simple.
• Conversion-Optimized Templates: Hundreds of ready-to-use templates tailored for high conversions.
• A/B Testing Capabilities: Users can test different landing page variations and utilize AI to direct traffic to the best-performing pages.
• Analytics Dashboard: Robust insights to track campaign performance and user engagement.

Empowering Marketers

Instapage aims to eliminate the complexity of juggling multiple tools or dealing with form embed codes, providing marketers with a comprehensive solution to build high-performing landing pages and maximize ROI.

Saranya Babu, General Manager of Instapage, commented,
“Instapage can be the marketer's best friend in today’s cost-conscious and profit-focused environment. By arming them with all the tools they need to launch their campaigns and generate leads, without depending on technical experts, Instapage makes marketers self-sufficient and able to operate successfully with lean teams and low budgets.”

Industry Impact

Acquired by airSlate, a leading provider of business productivity and automation solutions, in 2023, Instapage continues to support businesses in maximizing their digital advertising performance. The platform has assisted numerous clients, including industry giants like Verizon and innovative companies like Lattice, in building stunning, high-converting landing pages tailored for their campaigns.

The introduction of the Form Builder and Form Library reinforces Instapage’s commitment to providing marketers with the tools they need to succeed. Whether aiming to save time, consolidate their marketing stack, or boost conversions, Instapage is positioned as a comprehensive solution for today’s marketers.