Additional survey findings include:

• -Email marketing is still king, with 62 percent of respondents saying they use that feature in their marketing automation platform.
• -Seventy percent of respondents are increasing their spend for marketing automation this year.
• -Areas that utilize marketing automation the most are: Email marketing, social media, content management, paid ads, and landing pages.

Insightly Marketing is the marketing automation application available in its modern CRM platform. The April 2023 product release included several key updates:

• -Campaign UTM tracking: Every marketer needs to demonstrate the effectiveness and impact of their campaigns. By adding UTM tracking to a URL that is part of a marketing campaign, marketers can now track the specific source, medium, and campaign that brought a lead or contact to their website.
• -Prospect tracking in emails: To help marketers track and measure the content that is most compelling to their audiences, Insightly can now identify and take actions on any prospect whenever they click links in emails, including links to videos or social posts.
• -Transactional email sending: Administrators can now enable transaction emails and communicate with timely and relevant information to customers about their account, passwords, invoicing, shipping, and more.
• -Batch Email Sending: Insightly now can be set to send bulk emails in batches for larger lists so that customers can have them sent out over a longer period of time, which can also be beneficial to email deliverability.

“Insightly Marketing has allowed us to get very specific in our approach and outreach process for customers, and it’s all dependent on their interests,” said Miles Reynolds, CEO of Sport Court Las Vegas. “Everything is very strategic with our marketing because we can now stay in front of customers with content that really matters to them and as a result, have grown 242 percent.”