Inriver is doubling down on AI with major updates to its Product Information Management (PIM) platform, offering brands more control over product content from onboarding to syndication. The new release introduces embedded AI agents, smarter workflows, and expanded distribution options designed to streamline operations and maintain brand consistency across channels.

AI-Powered Workflows and Content Management

Central to the update are two new AI agents—Inspire Generate and Translate—which collaborate with human teams to enrich and translate product information. GPT-5 is integrated directly into Inriver Inspire, allowing users to leverage advanced AI without leaving the platform. The system also incorporates brand terms, glossaries, and style guidance to ensure accuracy and consistency across all touchpoints.

“Our customers want to harness AI to streamline data ingestion, improve quality, and automate processes without losing trust or control,” said Rohit Goyal, CEO of Inriver. “With this release, we’ve embedded AI directly into workflows, empowering teams to model business processes into AI-driven automation while enhancing collaboration.”

Enhanced Syndication and Digital Shelf Accuracy

Inriver has also upgraded its syndication capabilities with Syndicate Advance, enabling flexible, channel-ready content delivery. New features include:

• Direct API connectivity to Best Buy

• ChannelEngine integration with access to 950+ channels and marketplaces

• Fully managed syndication service for automated, low-lift distribution

Paired with Inriver Evaluate, brands can now deliver accurate product information and monitor its performance across the digital shelf.

Streamlined Content Onboarding and Brand Store Updates

Content Onboarding has been revamped for faster, more accurate data imports, with auto-mapping, formula-driven transformation, error validation, and multilingual support reducing manual work and accelerating time-to-market.

The Brand Store now features smarter search, configurable templates, bulk downloads, public store links, and a built-in CDN for reliable, fast media delivery. The new open store capability allows sharing product content publicly without requiring logins or registrations.

Driving Revenue Through Product Data

With these enhancements, Inriver positions its PIM platform as a complete end-to-end solution, helping brands transform complex product information into revenue-driving assets.

Inriver will showcase the updates at PIMpoint 2025, demonstrating workflows from onboarding and enrichment to syndication, audit, and optimization.

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