Innovid, a leading software platform for advertising across connected TV, linear TV, and digital, announces its membership in Ad Net Zero, reaffirming its dedication to sustainability in the advertising industry. Through collaborative efforts and a 5-Point Action Plan, Innovid aims to manage and reduce carbon emissions while driving progress across the advertising landscape.

1. Ad Net Zero Membership and Commitment:

   • Innovid joins Ad Net Zero, a trade association focusing on sustainability in advertising, to prioritize eco-friendly practices and reduce carbon footprint.
   • Committed to implementing the Ad Net Zero 5-Point Action Plan, Innovid pledges to measure progress annually and actively participate in leadership and working groups.

2. Innovid's Environmental Initiative - Harmony:

   • Innovid launches Harmony initiative, addressing challenges in CTV advertising while promoting sustainability at the infrastructure level.
   • Harmony aims to optimize efficiency, transparency, and ROI while reducing carbon emissions across advertising processes.

3. Introduction of Harmony Direct:

   • As part of the Harmony initiative, Innovid introduces Harmony Direct, a product innovation streamlining the CTV supply path.
   • Harmony Direct eliminates delivery friction in guaranteed, non-biddable CTV media, reducing platform usage and electricity consumption.

Innovid's commitment to sustainability reflects its proactive stance towards reducing carbon emissions in advertising. By joining Ad Net Zero and implementing the 5-Point Action Plan, Innovid aims to drive tangible progress while promoting eco-friendly practices across the advertising industry. Through initiatives like Harmony, Innovid strives to optimize efficiency and transparency while significantly reducing its environmental impact, marking a significant step towards a more sustainable advertising ecosystem.