Innervate, the dynamic customer experience company, today announced enhancements to its customer data platform (CDP) app suite with real-time customer segmentation, dynamic product recommendations, and buyer journey orchestration—all powered by artificial intelligence (AI).

Innervate's CDP App Suite:

• A full-featured, high-performance real-time customer data platform.
• Provides valuable insights into data received internally or externally.
• Enables configuration and manipulation for trafficking, personalization, and reporting purposes.
• Experience Connect: Unique connector architecture that seamlessly connects with first- and third-party data sources.
• Facilitates content targeting, decisioning, and reporting using both user and product information.

New Features:

1. Customer AI:

   • Next-generation CRM and CDP.
   • Creates a "digital twin" of all known and unknown customers.
   • Provides personalized recommendations and next-best actions in the buyer's journey.

2. AI Segmentation:

   • Uses AI to categorize customers into distinct groups based on various attributes and behaviors.
   • Leverages machine learning algorithms and data analytics.
   • Identifies patterns and insights that traditional methods might miss.

3. Recommendation Engine:

   • Offers real-time AI-driven recommendations.
   • Suggests the best content and products to customers.

4. Customer Journey Orchestration:

   • Enables one-on-one personalized interactions.
   • Maintains consistent personalization and experience choices as consumers move across channels.

5. Behavioral Query Language:

   • Makes real-time decisions based on past behaviors.
   • Empowers users to define unlimited custom audience attributes.
   • Enhances audience segmentation and targets users based on behavior.

Statements from Leadership:

• Serge Ioffe, co-founder and CTO at Innervate, highlighted the value of real-time data in building guided interactive user experiences.
• Emphasized the substantial value to both users and businesses by enabling instant engagement with consumers upon encountering the content.
• Noted Innervate's ability to orchestrate CX across any channel effortlessly.

Innervate's enhanced CDP app suite, with its AI-powered features, offers businesses the tools to leverage real-time data for improved customer experiences. The suite's advanced capabilities in customer AI, segmentation, recommendations, and journey orchestration position Innervate as a leader in dynamic customer experience solutions.