InMarket, a leader in real-time marketing and measurement, has announced a preferred partnership with Reddit Inc. Through this partnership, Reddit advertisers in the U.S. can leverage InMarket’s Lift Conversion Index (LCI) to optimize campaigns in real-time and measure tangible outcomes, including visit and sales lift.

Key Benefits of the InMarket-Reddit Partnership

• Real-Time Campaign Optimization
  With InMarket’s LCI, Reddit advertisers can make data-driven adjustments to campaigns while they’re live, maximizing reach and engagement.

• Comprehensive Outcome Measurement
  The LCI provides detailed reports on campaign impact, covering Audience, Engagement, Visit and Sales Lift, and Incremental Visits. This closed-loop reporting measures both online and offline effects.

• Award-Winning Insights and Incremental Growth
  Following a successful pilot, Reddit achieved a 96% positive incremental lift in foot traffic for measured campaigns, demonstrating the platform’s capability to drive significant impact.

• Recognition of Reddit as a Lift Leader
  Reddit and Ryan Brendle, Reddit’s Global Head of Marketing Science, were honored with the 2024 Lift Leader Award by InMarket for their contributions to effective campaign measurement.

• Addressing the Challenges of Fragmented Marketing Measurement
  With real-time optimization, Reddit advertisers can enhance media efficiency, reduce waste, and improve return on ad spend, meeting modern marketing demands more effectively.

This partnership marks a significant advancement in marketing measurement and optimization. As the demand for inflight campaign insights grows, InMarket and Reddit’s collaboration offers advertisers the tools to drive effective campaigns and measure results across both digital and physical environments.