InMarket, a leader in real-time marketing and measurement, has announced the acquisition of ChannelMix, a pioneering media mix modeling and marketing revenue optimization platform. This strategic acquisition aims to enhance InMarket's data analytics and measurement capabilities, allowing brands to leverage AI-powered, real-time media planning for improved marketing effectiveness and ROI.

Strategic Benefits of the Acquisition

• Enhanced Capabilities: Acquisition bolsters InMarket's analytics and measurement offerings.
• AI-Powered Planning: Introduction of AI-powered, real-time media planning.
• Optimization: Ability to instantly rebalance and optimize marketing spend across channels.

ChannelMix's Breakthrough Solutions

• Marketing Impact Modeling™ (MIM): Privacy-first, ID-Independent solution with AI-predictive modeling.
• Advanced Integration: Cross-channel data integration and ease of linking marketing spend to sales.
• Real-Time Data: Access to granular data for actionable recommendations.

Impact on Clients and Industry

• Client Benefits: Enhanced decision-making capabilities for leading brands.
• Client Portfolio: Includes notable brands like Adidas, Maui Jim, Mercer, NBA, and Tempur-Sealy International.
• Performance Prediction: AI models provide up to 99% accuracy in predicting media mix performance.

Industry Context and Future Outlook

• Data-Driven Decisions: Importance of real-time decision making in marketing.
• Economic Pressures: Need for robust and flexible data in a fractured marketing landscape.
• Growing Adoption: Increased use of data analytics and MMM for better budget allocation and improved ROI.

Executive Insights

• Todd Morris, CEO of InMarket: Highlights the integration's potential for empowering data-driven decisions.
• Matt Hertig, CEO and Co-Founder of ChannelMix: Emphasizes the real-time, actionable insights provided by the MIM platform.

The acquisition of ChannelMix by InMarket marks a significant advancement in real-time marketing and measurement. By integrating ChannelMix's innovative solutions, InMarket aims to provide clients with unparalleled capabilities to optimize their marketing spend and achieve higher ROI.