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Infosys Partners with Formula E: Driving Digital Innovation and Sustainability in Motorsport

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Infosys Partners with Formula E: Driving Digital Innovation and Sustainability in Motorsport

Infosys Partners with Formula E: Driving Digital Innovation and Sustainability in Motorsport

PR Newswire

Published on : May 10, 2024

Infosys, a global leader in digital services, joins forces with the ABB FIA Formula E World Championship as its official Digital Innovation Partner, spearheading advancements in fan engagement, technology innovation, and environmental sustainability.

 

  1. Fan Engagement Revolution:

    • Creating an AI-powered Fan Customer Data Platform to engage 500 million fans by 2030.
    • Personalized experiences and deep fan engagement opportunities to serve Formula E's global fan base.
  2. In-Race Insights and Driver Statistics:

    • Leveraging Infosys Topaz, providing real-time insights and driver statistics during races.
    • Enhancing the viewing experience and offering fans unprecedented access to race data.
  3. Sustainability Leadership:

    • Supporting Formula E's carbon reduction target of 45% by 2030.
    • Transforming carbon reporting capabilities with AI-driven accuracy, reliability, and traceability.

Quotes and Vision:

  • Jeff Dodds, CEO of Formula E, highlights Infosys' expertise in driving the future of electric motorsport.
  • Sumit Virmani, EVP & Global CMO of Infosys, emphasizes the alignment of sustainability and innovation in the collaboration.

Brand Momentum and Previous Associations:

  • Infosys' successful partnerships with global sports entities such as Roland-Garros, Australian Open, and ATP.
  • Accelerating brand momentum through collaborations with Madison Square Garden properties.

About Formula E and ABB FIA Formula E World Championship:

  • Formula E's distinction as the world's first all-electric FIA World Championship and its commitment to net-zero carbon since inception.
  • Uniting automotive manufacturers, partners, broadcasters, and host cities to accelerate sustainable human progress and innovation in electric vehicles.


Infosys' partnership with Formula E signifies a commitment to driving digital innovation and sustainability in motorsport. Through AI-led initiatives, enhanced fan engagement, and environmental stewardship, this collaboration aims to redefine the future of electric motorsport, fostering a better world for people and planet alike.