Infobip is doubling down on its Voice portfolio in North America, rolling out strengthened Branded Calling ID (BCID™) capabilities as enterprises scramble to restore customer trust in an era dominated by spam calls, spoofed numbers, and caller ID fraud. With robocall scams surging across the U.S., the company aims to give brands a verified, trustworthy way to reach customers—before they stop answering altogether.

While consumers everywhere deal with unwanted calls, Americans experience the worst of it. Talker Research reports that the U.S. receives nearly twice as many fraudulent calls as other regions. Morning Consult adds that over three-quarters of Americans simply ignore incoming calls now. For brands that rely on voice as a critical engagement channel, that trend is a revenue killer.

And that’s where Infobip wants to make its mark.

Restoring Trust in Voice Calls

Infobip already supports more than 3,000 Voice customers worldwide, including brands like Uber, LG, and Mercado Libre. Its Voice stack is built for secure, compliant communication across global markets—even those riddled with regulatory barriers.

The company says branded calling is no longer optional. As voice fraud rises, businesses risk losing customer access, loyalty, and billions in potential revenue.

“Voice remains essential across the customer journey, but the spike in scams is pushing consumers away,” said Mijo Soldin, VP of Telecom Strategy and Partnerships at Infobip. He notes that companies failing to adopt BCID are already losing consumer confidence. Infobip’s goal is to simplify deployment and help rebuild reputational trust.

BCID allows enterprises to display verified details—brand name, logo, call reason, and other metadata—before a recipient even answers. The idea is simple: if people recognize who’s calling, they’re more likely to pick up.

Strengthening the Infrastructure Behind BCID

Infobip has spent the past year modernizing its U.S. voice backbone. After finalizing its acquisition of Peerless Network, the company now covers 98% of the U.S. with its nationwide voice network—critical for delivering fast, verified, end-to-end branded calling.

It also expanded its partnership with NumHub to integrate BCID directly into its Voice product suite. The result: enterprise brands can control, verify, and protect their caller identity at scale.

To accelerate adoption further, Infobip is collaborating with leading American telecom providers. The goal? Strip out the complexity that has historically slowed branded calling rollout.

“Branded Calling ID restores confidence by providing trusted caller information,” said Tom Sawanobori, SVP and CTO at CTIA. “Infobip is a valuable Authorized Partner in this growing ecosystem.”

Why It Matters Now

Spam calls aren’t slowing down. Fraud tactics are evolving. Consumers are tired.
For brands, the phone remains a high-intent, high-urgency channel—especially in finance, healthcare, logistics, and on-demand services. If customers don’t trust who’s calling, the entire engagement pipeline breaks.

Infobip’s upgraded voice infrastructure, paired with BCID, puts identity verification at the forefront of enterprise communications. It also positions the company competitively alongside other voice authentication and branded calling players expanding across the U.S.

The broader trend: verified identity is becoming the new currency of customer engagement. And Infobip wants to be the vendor making that infrastructure possible at national scale.

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