Infobip, a global communications platform and member of the Oracle PartnerNetwork, has announced a collaboration with Oracle to integrate its intelligent chatbot-building platform and omnichannel solutions with Oracle Fusion Cloud Responsys Campaign Management. This integration empowers businesses to deliver rich conversational experiences and AI-driven chatbot services, enhancing customer loyalty and driving sales.

Rising Demand for Conversational Messaging
As consumer preferences shift towards deeper connections with brands, rich conversational messaging channels are gaining traction. According to Mobilesquared, there are approximately 4.9 billion business messaging users worldwide using rich messaging, with 2.8 billion on WhatsApp and 1.5 billion using RCS. To leverage these opportunities, businesses must adopt innovative solutions like conversational AI and chatbots to create tailored and interactive experiences.

Integration Benefits
With the new integration, businesses using Oracle Responsys Campaign Management can create engaging conversational experiences through Infobip’s channels, including chat apps, social media messaging, and RCS. Key benefits of this integration include:

• Automated Customer Support: Infobip’s AI and GenAI chatbot-building platform, Answers, enables firms to automate customer interactions, enhancing conversational marketing and improving efficiency.
• Seamless Customer Journey: The integration allows for smooth interactions throughout the customer journey, reducing operational costs while improving service quality.
• Omnichannel Communication: Infobip’s robust portfolio of telecom partners ensures secure and reliable message delivery across various channels.

About Oracle Responsys Campaign Management
Oracle Responsys is a cross-channel campaign management platform that leverages advanced intelligence to create personalized messaging. It enables brands to design contextually relevant digital marketing campaigns tailored to individual customer interests and preferences, fostering improved engagement.

Expert Insights
Stephen Streich, Group Vice President of Oracle Fusion Cloud Marketing, commented, “Oracle delivers leading customer experience solutions that help organizations use data more intelligently to enhance engagement. Now, Oracle Responsys Campaign Management customers can integrate with Infobip’s omnichannel solutions and intelligent chatbot-building platform to create compelling conversational campaigns that drive loyalty.”

Veselin Vukovic, VP of Strategic Partnerships at Infobip, added, “Infobip is already an Oracle Independent Software Vendor Partner with access to Oracle Integration Cloud, and this new addition further enhances our partnership with the global software company.”

The collaboration between Infobip and Oracle signifies a significant step towards enhancing conversational marketing strategies for brands. By integrating intelligent chatbot services and omnichannel solutions, businesses can foster deeper connections with their customers and drive greater engagement and sales.