Influur Raises $10M to Enhance AI-Powered Influencer Marketing Platform | Martech Edge | Best News on Marketing and Technology
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Influur Raises $10M to Enhance AI-Powered Influencer Marketing Platform

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Influur Raises $10M to Enhance AI-Powered Influencer Marketing Platform

Influur Raises $10M to Enhance AI-Powered Influencer Marketing Platform

PR Newswire

Published on : Nov 19, 2024

Influur, the premier professional networking platform for influencers, has announced the successful closing of a $10 million Series A funding round, led by Point72 Ventures and HTwenty Capital. The investment will fuel Influur's growth, which includes a remarkable 83% increase in its verified influencer base and a 200% rise in brand spend across the U.S. and Latin America. The company now boasts over 30,000 active influencers and 5,000 brands, operating in 11 countries.

Founded by Latinas Alessandra Angelini, Valeria Angelini, Paula Coleman, and Fefi Oliveira, Influur has quickly become a leader in the creator economy, enabling influencers to monetize their talent, grow their businesses, and connect meaningfully with brands.

Key Developments and New Features:

  • AI-Powered Campaign Planning: Influur is introducing an industry-first AI feature that helps brands plan and predict the success of influencer campaigns. This AI-powered system will recommend the best strategies for influencer collaborations and forecast the potential impact and ROI of marketing efforts in real-time.

  • Influur Premium Subscription: To support influencer growth, Influur has launched a Premium Subscription with exclusive tools and resources. Influencers subscribing to this plan will have access to:

    • Automated Media Kit Creation: Effortlessly generate professional media kits, complete with live social media analytics and portfolios of past work.
    • Exclusive Campaigns: Premium members gain access to high-tier brand campaigns, offering exclusive collaboration opportunities with top companies.
    • Exclusive Experiences: Influencers can enjoy special networking opportunities and experiences at prestigious venues and with industry partners in Miami.
    • Advanced Analytics Tools: Access to a comprehensive suite of analytics to help influencers optimize their strategies and stay ahead of trends.
  • Fintech Tools for Influencers: As part of its expansion, Influur is positioning itself to be the “future bank for influencers,” offering tools for managing earnings, payouts, and financial insights—empowering creators to handle their finances efficiently.

Industry-Leading Partnerships:

Influur has attracted some of the biggest names in entertainment and business, including influencers like Lele Pons and Twan Kuyper, and global brands such as Meta, Warner Music Group, Netflix, UberEats, and Hard Rock Café. With backing from prominent figures like Sofia Vergara and Thalía, Influur is poised to lead the influencer space in innovation.

Influur's AI Recommendation Engine:

Influur's AI-powered recommendation system, integrated into its Pulse desktop application, will revolutionize influencer marketing by offering smart, data-driven decisions that maximize budget efficiency. The system is set to be the first of its kind, making Influur a trailblazer in predictive influencer marketing.

Influencer and Brand Testimonials:

  • Lele Pons, Influencer & Actress, shared: "I've worked with brands globally, but no one has paid me as fast as Influur. Their Wallet system is seamless, and the community is exceptional. Influur Premium has opened doors to exclusive opportunities like Formula 1 and Copa America."

  • Luis Baez, Advocacy Manager at Flor de Caña, stated: "We’re thrilled to partner with Influur to create innovative influencer marketing campaigns that connect with our communities and resonate with cultural moments."

With its unique AI features, fintech tools, and exclusive opportunities for influencers, Influur is setting a new standard in the creator economy. As it continues to grow and innovate, Influur is transforming the way influencers and brands collaborate, making it a trusted platform for both parties to thrive.