Indeed, the world’s leading job site, has named James Whitemore as its new Chief Marketing Officer, marking a strategic leadership move as the company doubles down on global expansion and AI-driven hiring innovation.

Effective immediately, Whitemore will join Indeed’s senior leadership team, reporting to Chief Revenue Officer Maggie Hulce. His mandate: lead Indeed’s global marketing organization across brand, communications, category and lifecycle marketing, country-specific strategies, and the Indeed Hiring Lab, a thought leadership and labor market research arm.

“James brings a strong track record of helping business customers thrive through innovative, customer-first marketing,” said Hulce. “He’ll play a vital role in shaping how the world sees and experiences Indeed.”

A Heavyweight Hire in a Shifting Talent Tech Landscape

Whitemore steps into the role with more than 25 years of senior leadership experience at the intersection of marketing, growth, and technology. Most recently, he served as Chief Marketing & Growth Officer at Celigo, a fast-scaling cloud integration platform. There, he led the sales and marketing push that accelerated the company’s market presence in a crowded automation landscape.

Before that, as CMO and EVP at NetApp, he spearheaded an award-winning integrated digital marketing campaign that helped fuel the company’s Public Cloud business growth—an experience that aligns closely with Indeed’s increasing push into AI-powered solutions.

Whitemore’s resume also includes marketing leadership roles at IBM Europe, Sun Microsystems, and Intrado, making him well-versed in both B2B tech and global brand scaling.

Humanizing AI-Driven Hiring

Whitemore’s appointment comes as Indeed continues to evolve beyond a job board into a full-scale hiring platform powered by artificial intelligence and data. The company has been investing heavily in simplifying the hiring process, from job search to interview to offer—especially as businesses and job seekers alike navigate the complexities of remote work, labor shortages, and skills-based hiring.

Whitemore emphasized this mission in his statement:

“As Indeed continues to lead with AI-powered innovation to transform hiring, I’m excited to help more job seekers and employers unlock the full value of Indeed—especially by harnessing our unmatched data, insights, and sister brands like Glassdoor and Indeed Flex to create smarter, more meaningful connections.”

A Brand on the Move

This leadership change signals Indeed’s broader focus on expanding its brand footprint, sharpening its data storytelling, and integrating its ecosystem of hiring tools—including Glassdoor’s employer insights and Indeed Flex’s gig work platform—under a cohesive go-to-market strategy.

With Whitemore at the helm of marketing, expect Indeed to take a more proactive role in defining the future of hiring, and solidifying its position as the platform of choice for both job seekers and global employers in an increasingly AI-driven world.

Contact Us & Future-Proof Your Marketing with MarTechEdge !