Global digital marketing leader Incubeta has unveiled two new agentic AI tools—Creative Performance Index (CPI) and OutperformBI—designed to help brands move beyond static dashboards and subjective decision-making. The goal: give marketers clearer insight into what actually drives performance across channels and campaigns.

“Marketing teams don’t lack data, they lack clarity,” said Max Flajsner, Global Director of Data and AI at Incubeta. “With CPI and OutperformBI, we use agentic AI to move beyond dashboards and deliver faster, more accurate insight into what’s actually driving performance and incremental impact.”

The launch comes at a time when generative AI is accelerating content production and consumer attention is increasingly fragmented. Marketing leaders are under growing pressure to prove ROI and prioritize spend effectively, making tools that diagnose performance drivers critical.

Creative Performance Index (CPI): Measuring Creative Impact

CPI uses AI to analyze creative assets at a granular level—looking at branding placement, calls to action, imagery, music, and emotional cues—and maps those elements to live performance data from advertising platforms. By continuously monitoring which creative components correlate with success, CPI helps brands:

• Reduce guesswork and creative fatigue

• Optimize testing and development roadmaps

• Connect creative quality directly to revenue outcomes

The platform integrates with major ad platforms to ingest creative assets and performance metrics, and its data can feed advanced measurement approaches such as marketing mix modeling and causal impact analysis.

Beta tests have already shown striking results. One brand saw a +102% click-through rate and a 37% reduction in cost per lead, while another achieved +87% conversion rate and a 38% increase in return on ad spend (ROAS).

OutperformBI: From Reporting to Root Cause Analysis

While CPI focuses on creative, OutperformBI provides a broader view of marketing performance. It connects multiple data streams—including marketing mix models, customer data platforms, product feeds, experimentation plans, promotional calendars, and external signals like search trends and weather—to help marketers diagnose why campaigns perform the way they do.

The platform uses a natural-language interface and AI-driven workflows to automate analysis, letting users move from answering “what happened” to understanding why outcomes occurred. This capability supports smarter media planning, budget allocation, executive reporting, and demand analysis.

“CPI and OutperformBI were built to address client requests for faster, better insights across larger, more complex data sets,” said Alex Langshur, CEO Americas at Incubeta. “Our roadmap is built from the ground up, shaped by the real challenges our clients ask us to solve daily, ultimately driving business growth.”

Why This Matters

Incubeta’s new tools reflect a growing trend in marketing: agentic AI that not only surfaces insights but diagnoses them across multiple data dimensions. As brands face increasingly fragmented channels and massive volumes of content, tools like CPI and OutperformBI promise to shift decision-making from intuition and spreadsheets to data-driven strategy and measurable business impact.

For marketers, this could mean faster optimization cycles, higher ROI, and more confident allocation of budgets, all while connecting creative performance directly to revenue.

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