In Q2 2024, impact.com welcomed hundreds of new clients, delivered new innovations and product enhancements, expanded its senior leadership team, and was again recognized by leading award programs for the excellence of its partnership management platform.

Impact.com, a leading platform in partnership management, has reported robust performance for Q2 2024. The company’s growth is driven by the expansion of its client base, new product launches, and enhancements to its platform. The introduction of impact.com/advocate, a customizable customer referral solution, marks a significant addition to its offerings, establishing impact.com as the global leader in partnership management. During the quarter, over 600 new brands and partners joined the platform, including notable names like The Container Store, Gopuff, Kühl, and Hack The Box.

• Introduction of impact.com/advocate:

  • New Referral Solution: The launch of impact.com/advocate introduces a fully customizable customer referral marketing tool designed to turn customers into advocates.
  • Automated Referral Programs: Brands can now create flexible, fully automated referral programs that are easy to manage and user-friendly.
  • Enhanced Customer Advocacy: The solution aims to drive customer advocacy and attract new customers by leveraging authentic recommendations.
  • Market Trends: Research shows that 86% of consumers value recommendations and reviews over traditional ads, highlighting the growing importance of referral marketing.

• Partnership with HSN for Influencer Marketing:

  • New Platform Launch: Impact.com will power HSN’s new influencer marketing platform, HSNfluencer, which integrates livestream video shopping and storytelling.
  • Enhanced Creator Engagement: The platform allows HSN to manage and analyze influencer partnerships more effectively, offering a customized experience.
  • Creator Collaboration: Influencers and creators can collaborate with HSN, use curated product collections, and generate affiliate links for their content.
  • On-Air Personalities: HSN will also utilize its on-air personalities as creators, allowing customers to interact with curated collections from their favorite HSN figures.

• Quarterly Highlights and Developments:

  • Partnerships Experience (iPX): Impact.com hosted iPX events in New York City and London, bringing together over 900 attendees and 50+ speakers to discuss the partnership economy.
  • Product Enhancements: New features in Creator include improved creator discovery, campaign workflow customization, enhanced tracking, and a better marketplace partner discovery experience.
  • Leadership Expansion: New senior hires in North America include Justin Morrison (SVP, Sales), Rush Williams (AVP, Enterprise Sales), and Angela Gann (AVP, Solutions Consulting).
  • Research and Recognition: Released reports on consumer trends and affiliate marketing, received multiple industry awards, and surpassed 250K+ downloads for the Partnership Economy podcast.
  • Agency Coaching Program: The new program supports agencies new to affiliate marketing by rapidly onboarding them and driving mutual success.
  • Referral and Affiliate Programs Relaunch: A revamped referral and affiliate program aims to recruit new partners through enhanced landing pages and email campaigns.

Impact.com’s Q2 2024 performance underscores its leadership in partnership management with significant expansions in product offerings and client base. The introduction of impact.com/advocate and the strategic partnership with HSN for influencer marketing highlight the company’s commitment to innovation and addressing market needs. With continued product enhancements and a strong focus on customer and partner growth, impact.com is well-positioned to maintain its leadership in the global partnership management landscape.