As AI increasingly powers product discovery and recommendations, the people who generate the content behind those answers—journalists, reviewers, and creators—are often left out of the value chain. impact.com aims to change that with Geodesix, a new data marketplace that provides AI systems with licensed commerce content and ensures creators are fairly compensated.

Developed through Impact Labs, impact.com’s innovation and venture arm, Geodesix addresses a structural imbalance in the AI economy. Large language models often rely on the work of publishers and creators to answer consumer questions, yet those original content producers typically see little or no revenue when their work informs AI outputs.

Industry data underscores the urgency. AI-generated answer features can reduce user clicks on publisher links by nearly 50%, and some publishers report search referral losses exceeding 30% as AI engines deliver answers directly, bypassing the original site entirely. Geodesix offers a transparent solution: a licensed content layer that gives publishers and creators a stake in the AI economy.

How Geodesix Works

Hanan Maayan, head of Impact Labs and general manager of Geodesix, explained the marketplace’s approach: “AI is built on content, but the people who create that content haven’t had a fair way to participate in the value it generates. Geodesix creates a simple, transparent way for AI companies to access high-quality publisher content, and for publishers to finally get paid when their work is used.”

Geodesix provides AI systems with approved access to trusted commerce content, including:

• Product reviews and buying guides

• Listicles and tutorials

• Comparisons and recommendation content

When an AI-generated answer draws from that content, Geodesix identifies the contributing sources and distributes revenue to publishers via a share-value model. The system ensures both compliance and transparency, giving AI developers a reliable content layer while rewarding the creators whose work fuels the recommendations.

Independent Yet Integrated

Although incubated within impact.com, Geodesix operates independently with its own platform and team. This structure allows the marketplace to move quickly, work with a broad range of AI companies, brands, and publishers, and contribute to impact.com’s long-term growth in commerce partnerships.

Currently, Geodesix is available to select customers, with early applications focused on AI-powered shopping assistants and product recommendation tools. Looking ahead, the company plans to expand into additional verticals, including travel, finance, and B2B software, where AI-driven recommendations increasingly influence buying decisions.

Why It Matters

Geodesix is part of a broader industry conversation about AI ethics, creator compensation, and sustainable content ecosystems. As large language models become dominant channels for discovery, publishers face declining referral traffic and mounting pressure to find alternative monetization strategies. Geodesix establishes a model where creators’ contributions are recognized and rewarded, helping preserve content quality while supporting the AI economy.

In short, the platform represents a convergence of commerce, AI, and creator economy best practices: content drives AI answers, AI drives commerce, and creators finally share in the value they generate.

For brands, publishers, and AI companies alike, Geodesix signals a potential blueprint for responsible, economically fair AI content integration.

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