Imagine’s Full-Service Model Leverages People & Tech to Maximize Client Success

In a groundbreaking shift within the creative and experiential marketing sector, Imagine, a leader in visual communications, has redefined the agency relationship. By launching a new partner consolidation strategy, Imagine aims to provide clients with exceptional value through integrated creative talent and production, resulting in more efficient workflows and seamless execution of both digital and physical experiences.

Key Features of Imagine's Strategy:

1. Integrated Talent for Efficiency

• Imagine’s new approach eliminates the need for multiple partners by consolidating creative and production teams under one roof. This direct throughline from ideation to execution enhances operational efficiencies, reduces costs, and provides clients with streamlined workflows and access to top-tier creative minds.

2. Flexibility and Responsiveness

• With teams situated across the U.S. and a global sourcing network, Imagine can quickly pivot or adjust at any phase of a program or campaign. The introduction of Imagine Studio allows for on-site rapid prototyping, enabling clients to ideate and develop striking designs that foster brand loyalty and maximize consumer engagement.

3. Comprehensive Solution Offering

• “We Engineer as We Draw” is the guiding principle of Imagine Studio, emphasizing the agency’s ability to integrate agency-level thinking with production. From trend studies and messaging to design, prototyping, and full execution, all services are handled in-house, ensuring a smoother transition from concept to market execution.

Expertise Across Markets:

Imagine's team comprises over 100 talented creative experts with broad skill sets across various industries, including retail, entertainment, healthcare, and luxury goods. This diverse expertise allows the agency to uniquely serve clients both domestically and internationally, reshaping the traditional agency relationship.

“Unlike traditional agencies that often pass projects off for prototyping and execution, we offer a fully integrated approach,” said Robert Grimmett, SVP and Executive Creative Director of Imagine Studio. This integration not only reduces costs but also enhances the overall client experience.

Efficiency Meets Creativity:

Traditional marketing partnerships often separate creative work from production, leading to increased costs and prolonged timelines. In contrast, Imagine Studio operates with a "non-agency" model, offering unparalleled flexibility whether starting from scratch or stepping in for prototyping and execution.

Additionally, clients can leverage Imagine’s in-store marketing platform, Dotti, which provides complete control and visibility over retail marketing promotional materials. This innovation eradicates redundancies and waste, further enhancing operational efficiency.

Imagine is committed to building a model that prioritizes efficiency and innovation in creative marketing. By offering a flexible, full-service solution that drives value at every touchpoint, Imagine empowers clients to focus on growth and engagement. As Imagine Studio continues to evolve, the agency is poised to redefine creative partnerships, helping clients achieve and surpass their business objectives.