illumin Holdings Inc., a leader in digital marketing technology, has announced its latest in-platform integration with Adsquare’s Measurement solution. This collaboration enables marketers to access store visit data directly within the illumin platform, bridging the gap between digital engagement and offline store visits.

1. Enhanced Campaign Measurement

• Tracks in-store foot traffic with precision.
• Provides deeper insights into consumer behavior.

2. Comprehensive Footfall Attribution

• Links store visits to specific campaigns and customer journey stages.
• Helps advertisers understand which digital efforts drive physical store traffic.

3. Real-Time Performance Insights

• Daily updates provide actionable campaign data.
• Enables agile decision-making and optimizations.

4. Unified Omnichannel View

• Integrates store visit data within illumin’s dashboard.
• Attributes campaign tactics and creatives to real-world outcomes.

5. Privacy-First Approach

• Fully compliant with GDPR, CCPA, and other global privacy regulations.
• Ensures consumer trust while delivering valuable insights.

Driving Smarter Marketing Decisions

The integration of Adsquare’s Measurement solution within illumin provides marketers with a complete picture of their customer journey. With real-time performance data and seamless attribution, advertisers can optimize campaigns for maximum impact.

This strategic partnership marks a significant step in omnichannel marketing innovation. By connecting digital interactions with in-store visits, illumin empowers advertisers to refine their strategies with confidence, delivering measurable business outcomes.