New CRO and SVP Bring Deep Experience in Advertising, Agencies and Brands

illumin Holdings Inc., a leading journey advertising technology company, has announced the addition of two key leaders to its executive team. Liz Ritzcovan joins as Chief Revenue Officer (CRO), and Bridget Westerholz steps in as Senior Vice President of Marketing (SVP). Both appointments are effective as of August 2024 and are set to drive illumin's global growth and innovation.

1. New Chief Revenue Officer – Liz Ritzcovan:

• Liz Ritzcovan appointed as Chief Revenue Officer in August 2024.
• Will oversee global sales, account management, and customer support.
• Previous roles include CRO at Hustle, Namagoo, Foursquare, Bazaarvoice, Sizmek, and Parade Media Group.
• Held senior leadership roles in marketing solutions and client services at Yahoo Inc. and Time Inc.
• Based in Connecticut, bringing extensive experience in advertising and marketing.

2. Liz Ritzcovan’s Vision for illumin:

• Excited to drive future growth and go-to-market transformation.
• Focus on empowering brands and agencies to connect with the right customers across various mediums.
• Committed to enhancing customer service and delivering impactful results.

3. New Senior Vice President of Marketing – Bridget Westerholz:

• Bridget Westerholz appointed as SVP of Marketing in August 2024.
• Will lead global marketing efforts, leveraging experience with agencies and brands.
• Former VP of Marketing at SPUD, where she rebuilt brand strategy and product marketing plans.
• Also served as VP of Marketing and Sales for Happy Planet Foods.
• Extensive leadership experience in advertising agencies, including FUSE Create and DDB Canada.

4. Bridget Westerholz’s Perspective:

• Enthusiastic about joining illumin and contributing to its innovative and dynamic team.
• Passionate about storytelling and data-driven strategies.
• Aims to understand customer needs and elevate the illumin brand.

5. CEO Simon Cairns’ Comments:

• Simon Cairns, CEO of illumin, expresses excitement about the new leadership additions.
• Emphasizes the focus on supporting agency and brand customers for success with illumin.

The appointments of Liz Ritzcovan as Chief Revenue Officer and Bridget Westerholz as Senior Vice President of Marketing mark a significant milestone for illumin as it continues to expand and innovate. Their combined expertise in advertising, marketing, and leadership is set to strengthen illumin’s market presence and drive sustained growth.