iHomefinder, the real estate tech company behind the AI-powered Max™ Growth Operating System, has appointed seasoned product executive Cale Bruckner as its new Vice President of Product. The move reflects iHomefinder’s sharpened focus on AI-driven automation and smarter lead engagement for real estate and mortgage professionals.

Bruckner brings more than 25 years of product innovation experience, including a stint as President of Concentric Sky, where he led award-winning AI initiatives adopted by Fortune 500 firms and global institutions. From startup scrappiness to M&A integrations, Bruckner has operated across the full spectrum of product lifecycle and scale.

Now, he’s stepping into a space that’s both high-touch and high-tech: the everyday workflows of real estate agents and lenders navigating one of the most volatile markets in years.

“Cale's blend of technical rigor and customer empathy is exactly what Max needs for its next chapter,” said Nick Parmenter, President of iHomefinder. “He has a proven ability to turn emerging technology into products agents actually use—and love.”

From Dashboards to Real-Time Intelligence

Max™, iHomefinder’s AI-powered platform, promises more than just lead tracking—it aims to be a real-time intelligence layer for agents and loan officers. Bruckner’s appointment is expected to accelerate Max’s evolution into a true growth operating system, one that seamlessly fits into mobile-first workflows and provides actionable insights exactly when agents need them.

“Agents don't need more dashboards—they need intelligence that shows up at the right moment,” said Bruckner. “iHomefinder has the data and the vision to deliver that, and I'm excited to help unlock the next wave of innovation.”

Expect the roadmap ahead to lean into predictive insights, adaptive automation, and tighter integrations—especially in a landscape where timing and personalization can make or break a deal.

The Competitive Context

As the proptech and mortgage tech sectors become increasingly crowded with AI buzz, Bruckner’s hire signals that iHomefinder isn’t just playing with the latest tools—it’s betting on practical AI that solves day-to-day problems. While others tout abstract solutions, iHomefinder is focused on utility: using automation to nudge deals forward, not bury agents in complexity.

The appointment also underscores a broader trend: AI product leadership roles are becoming core to how SaaS companies scale their next growth phase. With data-rich verticals like real estate ripe for disruption, Bruckner’s role could define not just the future of Max, but the evolving expectations of digital-first agents and brokers.

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