In a move signaling its growing dominance in the digital marketing industry, Ignite Visibility has announced the acquisition of Outliant, a web development and digital marketing agency renowned for its technical capabilities and focus on multi-location businesses. The acquisition is a strategic step to expand Ignite Visibility’s service offerings and accelerate its mission of becoming the leading ‘national-to-local’ digital marketing partner.

With the integration of Outliant’s team, Ignite Visibility’s talent pool has now grown to over 350 professionals, reinforcing its ability to deliver end-to-end digital solutions to enterprise clients with complex needs.

Strategic Vision: Scaling National-to-Local Capabilities

Meeting the Needs of Multi-Location Clients

The acquisition responds directly to growing client demand for more comprehensive and technically sophisticated website management. Multi-location businesses often struggle with platforms and templates that fall short of meeting diverse regional needs, SEO performance targets, and localization standards.

By combining Ignite Visibility’s digital marketing leadership with Outliant’s deep technical acumen, the agency is now uniquely positioned to provide:

• Customized enterprise-level web development

• Scalable solutions across multiple CMS platforms

• Local SEO and discoverability enhancements

• Strategic digital asset management

This positions Ignite Visibility as a go-to agency for national brands looking to dominate local search results while managing digital assets at scale.

Leadership Commentary: A Natural Fit

CEO Perspective from Ignite Visibility

John Lincoln, CEO and co-founder of Ignite Visibility, emphasized the cultural and strategic alignment between the two companies:

"From the first day we met Outliant’s leadership, we recognized a shared commitment to excellence and innovation. Their capabilities in enterprise web and app development enhance our core strengths and will deliver greater value to every client we serve."

This alignment is expected to drive synergy across teams, accelerate integration, and unlock new growth opportunities.

Outliant’s Next Chapter

Erwan Lent, Co-founder of Outliant and now Senior Vice President of Technology at Ignite Visibility, also expressed enthusiasm about the acquisition:

"Joining Ignite gives our clients access to expanded resources and a broader suite of digital marketing services. The alignment in values and culture made this transition a natural one."

Lent’s leadership will be pivotal in scaling technical operations and bridging the transition for existing Outliant clients into the Ignite Visibility ecosystem.

Industry Implications: A Full-Spectrum Digital Partner

The Rise of National-to-Local Digital Marketing

The acquisition reflects a broader industry trend: the increasing complexity of digital marketing for multi-location businesses. These brands must manage:

• Individual location pages

• Hyper-local SEO and PPC

• Distributed reputation management

• Integrated CRM and analytics systems

Ignite Visibility’s expanded capabilities now address all these areas, making it a true full-spectrum partner for enterprise clients that require local agility with national strategy.

Enhanced Technical Infrastructure

Outliant’s legacy includes expertise in:

• Custom CMS development

• Progressive Web Apps (PWA)

• Responsive frameworks tailored to SEO

• API integrations and automation

These technical enhancements are crucial for supporting high-performing, scalable websites that meet both marketing and operational needs.

Transaction Details and Investment Backing

This is the second acquisition Ignite Visibility has completed since forming a strategic partnership with Mountaingate Capital in February 2023. The deal was supported by key legal and financial stakeholders:

• Morrison & Foerster LLP served as counsel to Mountaingate Capital

• Potomac Business Capital and Baker Donelson advised Outliant

• Capital Southwest Corporation provided financing for the transaction

The acquisition strategy reflects Mountaingate Capital’s commitment to scaling high-growth, founder-led companies in digital marketing and technology sectors.

With the acquisition of Outliant, Ignite Visibility continues to solidify its reputation as a premier digital marketing agency capable of delivering highly tailored, technically advanced solutions for enterprise and multi-location clients. By combining best-in-class web development with elite digital marketing, the agency is prepared to lead its clients through increasingly complex digital landscapes with confidence and innovation.

As the digital ecosystem evolves, the Ignite–Outliant partnership sets a new benchmark for how agencies can combine strategic marketing insight with deep technical execution to drive measurable business results.