IDnow Launches VideoIdent Flex: Advanced Human-AI Hybrid Identity Verification | Martech Edge | Best News on Marketing and Technology
IDnow Launches VideoIdent Flex: Advanced Human-AI Hybrid Identity Verification

identity management technology

IDnow Launches VideoIdent Flex: Advanced Human-AI Hybrid Identity Verification

IDnow Launches VideoIdent Flex: Advanced Human-AI Hybrid Identity Verification

PR Newswire

Published on : Apr 17, 2024

IDnow unveils VideoIdent Flex, a pioneering advancement in identity verification, blending AI technology with human expertise to address the evolving challenges of fraud prevention, compliance, and inclusivity in digital identity verification. Designed for the UK market, VideoIdent Flex offers a high-quality, human-led video verification solution tailored to meet stringent regulatory requirements while delivering a seamless customer experience.

  1. Human-AI Collaboration: VideoIdent Flex combines live video verification with trained verification experts, providing a hybrid approach that enhances accuracy, reliability, and fraud prevention capabilities. This collaboration ensures genuine customers gain access to digital services while deterring fraudsters effectively.

  2. Tailored Compliance Solutions: Customisable configurations enable businesses to meet specific industry regulations and regional compliance standards, ensuring adherence to KYC and AML requirements across various sectors such as financial services, telecommunications, and gaming.

  3. Real-Time Fraud Prevention: Advanced fraud detection mechanisms, including AI-driven analysis and manual checks, offer real-time protection against evolving fraud tactics such as social engineering, document tampering, and deepfakes. This proactive approach enhances security for high-risk use cases and individuals.

  4. Inclusivity and Accessibility: VideoIdent Flex promotes inclusivity by accommodating diverse customer needs, regardless of age, disability, or neurodiversity. By maintaining a human relationship between businesses and customers, it ensures equitable access to digital services for all.

Industry Impact and Commentary:

Bertrand Bouteloup, Chief Commercial Officer at IDnow, emphasizes the significance of VideoIdent Flex in addressing the complex landscape of identity verification: "Our solution draws on our decade's worth of video verification experience and fraud insights, empowering UK businesses to maintain a competitive edge by offering a white glove service for VIP onboarding."

Bouteloup highlights the importance of adopting a hybrid approach to identity verification, leveraging both advanced technology and human expertise: "This really compounds the importance of adopting a hybrid approach to identity – capitalising on the dual benefits of advanced technology when combined with human knowledge and awareness of social cues."

VideoIdent Flex represents a paradigm shift in identity verification, leveraging the synergy between AI-driven technology and human intuition to deliver unparalleled security, compliance, and inclusivity in digital verification processes. With its tailored solutions and real-time fraud prevention capabilities, VideoIdent Flex is poised to redefine the standards of identity verification in the UK market and beyond.