International Data Corporation (IDC) has launched IDC Velocity for Sales, a pioneering SaaS platform designed to empower Sales and Revenue Operations teams. This innovative platform enables users to develop winning territory and account plans using a unified source of trusted market, competitive, and buyer data.

IDC Velocity for Sales: Revolutionizing Sales Planning

1. Enhanced Planning and Targeting

   • Growth Acceleration: IDC Velocity for Sales helps sales professionals accelerate growth by providing improved planning and targeting, addressing unmet needs in strategic sales planning.

2. Accurate Data Integration

   • Reliable Insights: By leveraging decades of tech market intelligence, the platform provides accurate data from various sources, reducing reliance on disparate and unreliable market intelligence.

3. Market Segmentation and Account Scoring

   • Precise Assessments: Users can build targeted market assessments and account segmentations aligned with their Ideal Customer Profile (ICP), utilizing IDC’s global data across 100+ technology markets and 48 countries.

4. Dynamic Views and Opportunity Identification

   • ICP Evaluation: Evaluate ICP assumptions with views into Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM).
   • Adjacent Market Exploration: Identify opportunities in adjacent markets by exploring industry and regional variations of their ICP.

5. AI-Powered Recommendations

   • Improved Win Rates: Benefit from AI-powered scored recommendations for individual accounts, enhancing win rates and competitive positioning.

6. Competitive Benchmarking and Sales Agility

   • Competitive Insights: Understand competitive dynamics to benchmark against competitors and identify immediate opportunities.
   • Adaptability: Align account-based marketing (ABM) strategies and adapt to new product launches.

7. User-Friendly Platform

   • Growth and Adaptation: Work within a dynamic SaaS platform that evolves with new features and functionality, catering to growing business needs.

Quotes and Statements

Samantha Miller, Senior Vice President and General Manager at IDC, highlights, “IDC Velocity for Sales helps sales professionals accelerate growth and gain share through improved planning and targeting, solving what has been an unmet need in the strategic sales planning process.”

Eric Prothero, Senior Vice President, Data & Analytics at IDC, adds, “With the launch of IDC Velocity for Sales, we are expanding the utility of IDC data and turning sales planning activities into a strategic advantage by delivering the IT industry’s most reliable data in a purpose-built platform.”

IDC Velocity for Sales represents a significant advancement in sales planning and execution, offering sales teams a unified platform for data-driven decision-making and strategic growth. By integrating IDC's extensive market intelligence, the platform enhances the ability to plan, target, and execute with precision.