ICARO Media Group, Inc. (ICARO), a leading AI-driven media technology company, has announced the acquisition of LiftMedia, a Europe-based digital out-of-home (DOOH) advertising firm specializing in elevator screen content and ad media. The move strengthens ICARO’s global position in the fast-evolving DOOH sector, extending its intelligent advertising network across three continents.

Strengthening ICARO’s AI-Powered Advertising Ecosystem

The acquisition follows ICARO’s recent purchase of RioVerde, an award-winning DOOH company in Brazil. Together, these deals significantly expand ICARO’s digital screen footprint and integrate seamlessly with its AI-powered media and advertising platforms, offering advertisers enhanced precision and engagement.

According to Paul Feller, Chairman and CEO of ICARO Media Group, the deal marks a major milestone for the company.

“This is an extraordinary and historic moment for ICARO Media Group which will create significant long-term value for ICARO and our shareholders,” said Feller. “Combining ICARO’s AI-powered engagement technologies in LATAM and North America with LiftMedia’s Out-of-Home media business in Europe will increase viewer engagement, offering users highly relevant content such as breaking news, sports, and family entertainment, all delivered with hyper-targeted advertising.”

Redefining the Future of DOOH

ICARO’s acquisition strategy underscores a clear vision: to create a globally connected, AI-driven DOOH ecosystem capable of delivering contextual, data-informed advertising experiences across diverse markets.

By merging LiftMedia’s European footprint with RioVerde’s Latin American presence and ICARO’s North American network, the company is positioning itself as a next-generation advertising powerhouse, enabling brands to reach audiences at scale while maintaining hyperlocal relevance.

Global Market Impact

The DOOH industry is experiencing rapid transformation as advertisers seek measurable, real-time engagement in public spaces. ICARO’s growing portfolio integrates AI, content automation, and real-time audience analytics, offering advertisers more efficient ways to target consumers across multiple geographies.

With LiftMedia’s network of elevator and building screen displays, ICARO gains a unique entry point into high-frequency urban environments, extending its ability to deliver dynamic, location-specific content to audiences on the move.

A Strategic Step Toward Media Convergence

ICARO’s recent acquisitions suggest a broader strategy toward media convergence—combining digital media, AI, and DOOH advertising into one intelligent platform. This integration not only enhances advertiser ROI but also redefines how content and advertising intersect in public spaces.

As the company continues to scale globally, ICARO is poised to bridge digital engagement and physical interaction—turning everyday moments into meaningful, measurable brand connections.

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