IBM watsonx platform and IBM Granite series models will bring even more large language models to power generative AI use cases, pre-built actions, and prompts across the Salesforce Einstein 1 Platform

IBM joins the Salesforce Zero Copy Partner Network to enable zero copy data integration between IBM watsonx and Salesforce Data Cloud, giving customers a secure and cost-effective way to connect all of their data and take action on it 

Salesforce joins the AI Alliance, bolstering its commitment to responsible AI and continuing to provide customers with trusted and reliable AI tools

IBM and Salesforce have announced an expanded strategic partnership. This collaboration combines IBM's watsonx AI and Data Platform with Salesforce's Einstein 1 Platform, offering customers enhanced flexibility and choice in AI and data deployment. This partnership aims to empower teams with data-driven decision-making capabilities seamlessly integrated into their workflows.

1. Enhanced Large Language Model Flexibility

• Integration of LLMs: Salesforce's "Bring Your Own Large Language Model" strategy will now support integration with IBM's watsonx.ai platform.
• IBM Granite Models: Access to IBM's Granite series AI models, tailored for enterprise needs and optimized for trust and scalability.
• Custom AI Solutions: Organizations can leverage both prebuilt and custom AI models to suit specific business requirements.

2. Industry-Specific AI Solutions

• Prebuilt Prompts and Actions: IBM is developing industry-specific prompt templates and copilot actions for Salesforce's Einstein 1 Studio.
• Public Sector Focus: Initial templates are designed for public sector applications such as government contact centers and licensing.
• Broad Industry Application: Templates will extend to automotive, energy, utilities, financial services, and more, enhancing customer interactions and operational efficiency.

3. Bidirectional Data Integration

• Zero Copy Partner Network: IBM joins Salesforce's network, enabling secure, bidirectional data integration.
• Data Accessibility: Customers can access IBM data through watsonx.data within Salesforce Data Cloud, maintaining data security while facilitating comprehensive analytics.
• Seamless Customer Engagement: Integrated data views enable actionable insights and cohesive customer experiences across all channels.

4. Commitment to Responsible AI

• AI Alliance Membership: Salesforce joins the AI Alliance, supporting the development of open, safe, and ethical AI.
• Collaborative Innovation: The AI Alliance fosters cooperation across industries, startups, academia, and government to promote the responsible advancement of AI technologies.

The enhanced partnership between IBM and Salesforce marks a significant advancement in AI and data integration, offering businesses tailored, scalable, and responsible AI solutions. By leveraging the combined strengths of IBM's watsonx and Salesforce's Einstein 1 Platform, organizations can drive more efficient, data-driven decisions and deliver superior customer experiences. This collaboration underscores a commitment to innovation and ethical AI development, setting a new standard for AI deployment in the enterprise landscape.