Global Brands Now Benefit from Independent Analysis on Brand Safety & Suitability, Viewability, and Invalid Traffic Across the Microsoft Advertising Ecosystem

Integral Ad Science (IAS) and Microsoft Advertising have expanded their collaboration to offer advanced measurement and verification solutions, empowering advertisers with actionable insights and enhanced campaign performance across Microsoft's advertising solutions.

Enhanced Measurement Capabilities

• Post-Bid Verification: Provides brand safety, suitability, viewability, and invalid traffic measurement.
• Utilization of Microsoft's Audience Data: Includes in-market audiences for deeper engagement insights.

Benefits for Advertisers

• Independent Verification: Ensures campaigns run adjacent to brand-safe content.
• Optimized Performance: Leverages IAS Signal for unified campaign metrics and quality assurance.

CEO Perspective

• Lisa Utzschneider emphasizes the value of independent verification in driving real outcomes and protecting brand equity.
• Highlights the confidence advertisers gain in reaching verified audiences.

Microsoft Advertising Platforms

• Microsoft Advertising Platform: Offers Audience ads across owned and operated sites and third-party publishers.
• Microsoft Invest: Provides enterprise-level DSP capabilities for CTV and omnichannel advertising.

Audience Reach and Insights

• Proprietary Audiences: Access to over 1 billion users programmatically, leveraging unique data sources and search intent signals.
• Enhanced Performance: Improves campaign effectiveness through rich user profiles and data-driven strategies.

The expanded collaboration between IAS and Microsoft Advertising marks a significant advancement in digital advertising measurement and verification. By integrating IAS's robust solutions with Microsoft's extensive audience reach and proprietary data, advertisers can optimize campaigns, ensure brand safety, and achieve superior outcomes in the evolving digital landscape.