HUMAN Security Launches Advantage Partner Program for Global Growth | Martech Edge | Best News on Marketing and Technology
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HUMAN Security Launches Advantage Partner Program for Global Growth

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HUMAN Security Launches Advantage Partner Program for Global Growth

HUMAN Security Launches Advantage Partner Program for Global Growth

GlobeNewswire

Published on : Aug 26, 2024

HUMAN Advantage Partner Program opens new revenue streams for channel partners by offering protection from online fraud and AI-driven bot attacks across the entire digital journey

HUMAN Security, Inc., a global leader in cybersecurity, has introduced the HUMAN Advantage Partner Program, a global channel network designed to enhance partner growth and profitability. This new program offers high rewards and margins through a three-tier structure, focusing on annualized bookings, training, and retention. The initiative reflects HUMAN’s commitment to a partner-first strategy, aiming to expand the reach of its fraud protection solutions globally.

  • Overview of the HUMAN Advantage Partner Program

    • Three-Tier Structure:
      • Designed to align with evolving market economics.
      • Structured around annualized bookings, partner training, and retention.
    • Partner Benefits:
      • High rewards and margins for engagement and customer retention.
      • Enablement to effectively qualify, position, and win HUMAN’s solutions across Advertising, Application, and Account surfaces.
      • Joint engagement in planning, marketing, and selling activities.
      • Quarterly "proposal-based" marketing funds for demand generation.
      • Deal registration and incumbency protection for partners.
  • HUMAN Defense Platform

    • Capabilities:
      • Provides insights into over 20 trillion digital interactions each week across three billion devices a month.
      • Helps brands stop, detect, and respond to cyber attacks with speed and accuracy.
      • Observes threat patterns to make proactive decisions, ensuring protection against advertising fraud, bot attacks, and account fraud.
  • Partner Testimonials

    • Nate Ungerott, CEO of Consortium Networks:
      • Praised HUMAN Security’s comprehensive coverage and support in defending against sophisticated fraud techniques.
    • Tuan Nguyen, Head of Worldwide Partnerships & Alliances at HUMAN Security:
      • Emphasized the integral role of partners in driving predictable growth and protecting the digital customer journey.
  • Recognition and Leadership

    • Forrester Wave™ Recognition:
      • HUMAN named a Leader in The Forrester Wave™: Bot Management Software, Q3 2024.
      • Top scores in “Detection Models,” “Mobile App and API Protection,” and “Vision.”
    • G2 Rankings:
      • HUMAN ranked #1 in G2’s Summer 2024 Grid for Bot Detection and Mitigation solutions.
    • Leadership Team:
      • Includes CEO Stu Solomon, CRO Chris Scanlan, and CMO May Mitchell, who bring extensive experience in global marketing, partnerships, and cybersecurity.

The HUMAN Advantage Partner Program represents a significant step forward in strengthening partner relationships and expanding the reach of HUMAN’s fraud protection solutions. By offering high rewards, extensive support, and a structured approach to partner engagement, HUMAN Security aims to drive growth and ensure comprehensive protection against digital threats across various surfaces.