HUMAN Security, a global cybersecurity leader, announces an expanded partnership with LinkedIn to combat invalid traffic (IVT).

This collaboration aims to uphold quality standards and integrity in advertising campaigns across LinkedIn and its extensive publisher network.

Partnership Details

• HUMAN’s telemetry data enhances detection capabilities for IVT on LinkedIn and connected TV (CTV), both pre-bid and post-bid.
• The integration provides advertisers with increased confidence in traffic validity and campaign performance metrics.

Advanced Detection Techniques

• Highlights HUMAN Security's advanced detection methods, hacker intelligence, and collective protection across the programmatic ecosystem.
• Ensures accurate detection and mitigation of IVT, supporting LinkedIn's platform integrity and ad quality standards.

Impact on LinkedIn Advertising

• Insights into the effectiveness: Less than 1% of impressions detected as invalid traffic for desktop ads on LinkedIn and its publisher network in the past 30 days.
• Improves advertiser ROI by ensuring ads reach intended business decision-makers effectively.

Statements from Leadership

• Jay Benach, GM of Media Security at HUMAN Security, emphasizes the partnership's significance in supporting LinkedIn's mission.
• Abhishek Shrivastava, VP of LinkedIn Marketing Solutions, underscores the importance of a safe and trusted advertising ecosystem for LinkedIn's professional community.

Technological Integration

• Details on how HUMAN Security's solution integrates seamlessly with LinkedIn’s platform to monitor and mitigate IVT across various device types.
• Enhances platform integrity and user trust through rigorous IVT detection measures.

Future Prospects

• Outlook on future collaborations and enhancements in cybersecurity measures to further safeguard LinkedIn’s advertising ecosystem.
• Commitment to ongoing improvements in digital advertising integrity and cybersecurity practices.
• The expanded partnership between HUMAN Security and LinkedIn represents a significant step in combatting digital fraud and maintaining ad quality standards.
• Ensures advertisers can confidently engage with LinkedIn’s professional community, leveraging a secure and effective advertising environment.