As part of the Fall 2024 Spotlight at INBOUND, HubSpot launched Breeze, its embedded AI with new Copilot and Agents; Breeze Intelligence for data enrichment; and updates to Marketing Hub and Content Hub that give marketers new tools for growth

At INBOUND 2024, HubSpot has unveiled a series of groundbreaking updates aimed at transforming how go-to-market (GTM) teams spanning marketing, sales, and service operate. Faced with challenges such as inefficiency and disconnected data, GTM teams are struggling to drive growth. HubSpot’s latest innovations, including Breeze AI, Breeze Intelligence, and agent.ai, are set to revolutionize how these teams manage customer interactions and fuel business growth.

1. Breeze AI: Revolutionizing GTM Efficiency

• Copilot: HubSpot’s new AI companion designed to streamline workflows and simplify tasks.
• Four Breeze Agents: Specialized agents—Content, Social Media, Prospecting, and Customer—each aimed at enhancing specific aspects of GTM activities.
• 80+ Features: Includes content remixing and sales forecasting enhancements embedded across the platform.

2. Breeze Intelligence: Enhancing Data and Buyer Insights

• Data Enrichment: Access to over 200 million buyer and company profiles to enhance records in HubSpot’s Smart CRM.
• Buyer Intent: Tools to identify high-fit prospects and optimize lead conversion.
• Form Shortening: Automates the inclusion of known information to increase conversion rates.

3. Updates to Marketing Hub and Content Hub

• Content Remix: AI-driven tool to repurpose video content into a full campaign.
• Lead Scoring: Identifies high-engagement, high-fit prospects.
• Google Enhanced Conversions: Utilizes first-party data to improve campaign performance.
• Marketing Analytics Suite: Consolidates marketing metrics for faster insights and improved campaign results.

4. HubSpot’s Unified Platform Impact

• Unified Platform Benefits: 89% of customers using a unified platform report daily use across marketing, sales, and service, leading to 107% more leads, 35% more deals closed, and a 28% increase in ticket resolution.
• ROI: 80% of HubSpot customers achieve return on investment within 3 months or less.

5. agent.ai: The Future of AI Agents

• Agent Builder: Enables users to create AI agents for various tasks such as SEO research and competitor analysis.
• Agent Network: With over 47,000 users and 1,700 builders, agent.ai facilitates the creation and hiring of specialized agents for marketing, sales, and service tasks.

Quotes for Attribution:

• Dharmesh Shah, Co-Founder and CTO of HubSpot: “We want to make it exceptionally easy to not only use agents but build and distribute them on our network. Just as Apple said ‘there’s an app for that,’ we say: ‘there’s an agent for that.’”

HubSpot’s latest announcements from INBOUND 2024 promise to address the inefficiencies and challenges faced by GTM teams through innovative tools like Breeze AI, Breeze Intelligence, and agent.ai. These updates are designed to unify and streamline operations, driving growth and improving ROI for businesses.