Strategic partnership enables Go To Market teams to automatically prioritize leads, improve sales conversion, and retain more customers

At INBOUND 2024, Amplitude, Inc. and HubSpot, Inc. unveiled a strategic partnership aimed at transforming how Go-To-Market (GTM) teams drive growth and close deals. By integrating Amplitude's customer behavior analytics with HubSpot's Smart CRM, this collaboration promises to provide deeper insights into customer engagement, enhancing the effectiveness of marketing, sales, and service teams.

1. Enhanced Lead Scoring and Targeted Campaigns

• Integration Benefits: Combining HubSpot's Lead Scoring with Amplitude's behavioral data allows for better lead qualification and targeted marketing campaigns.
• Marketing Impact: Marketers can create more personalized and effective campaigns based on comprehensive user behavior insights.

2. Improved Customer Health Scoring and Retention

• Customer Success: Sales and Customer Success teams can leverage HubSpot’s Customer Health Scoring enhanced with Amplitude’s data to identify opportunities for upselling and reduce churn.
• Engagement Timing: Insights into user behavior help teams understand the optimal moments for customer engagement and expansions.

3. Unified Data for Better Insights and Action

• Integrated Dashboards: Joint customers can view Amplitude charts directly within HubSpot dashboards, integrating product usage data with CRM information.
• Personalized User Engagement: Teams can target customer cohorts based on product usage and other key signals, improving message relevance and timing.
• Campaign Performance: HubSpot data can be imported into Amplitude to evaluate and enhance marketing campaign effectiveness.

4. Simplified Installation and Integration

• Ease of Use: HubSpot customers can easily install Amplitude with minimal setup, requiring just one line of code.
• HubSpot App Marketplace: Amplitude is natively integrated and certified within the HubSpot App Marketplace, ensuring it meets HubSpot’s standards for security and performance.

Quotes for Attribution:

• Andy Pitre, Executive Vice President of Product at HubSpot: “Our partnership with Amplitude delivers the context organizations need to be successful. When marketing, sales, and support teams are aligned, they can drive better results.”
• Francois Ajenstat, Chief Product Officer at Amplitude: “Amplitude and HubSpot are changing the game. Instead of wasting time on the wrong leads and campaigns, teams can use product behavior signals to upsell, convert, and retain more customers.”
• Anas Masood, Growth Product Manager at Polly: “Amplitude and HubSpot are making it possible to understand how campaigns influence customer behavior and key metrics like retention and revenue growth.”

The partnership between HubSpot and Amplitude marks a significant advancement in enabling GTM teams to harness the power of integrated customer behavior and CRM data. This collaboration offers a unified approach to customer insights, paving the way for more effective marketing, sales, and service strategies that drive growth and improve customer engagement.