HSN, a leader in livestream shopping and video storytelling, in partnership with impact.com, the world’s leading partnership management platform, has announced the launch of HSNfluencer. Powered by impact.com’s technology, this new creator platform enables HSN to recruit, engage, manage, and analyze creator partners in a streamlined, customized experience.

• Streamlined Creator Management:

  • Direct Relationships: HSNfluencer allows HSN to build a network of creators and influencers with increased visibility.
  • Collaborative Tools: Creators can access curated product collections and generate affiliate product links for their content.

• Enhanced Shopping Experience:

  • On-Air Personalities: HSN will leverage its on-air personalities as creators with their own storefronts, allowing customers to shop curated collections.
  • Resource Access: Creators from any background can utilize resources, tools, and support to drive consumer engagement.

• Creator and Customer Engagement:

  • Rebecca Kerper, VP Chief Digital Officer at HSN: Highlights the mutually beneficial relationship between creator impact and customer engagement, and the improved experience for creators and customers alike.
  • Consumer Trust: With 88% of consumers trusting personal recommendations and 64% making purchases based on influencer recommendations, HSNfluencer is poised to drive significant engagement.

• Market Insights:

  • David A. Yovanno, CEO of impact.com: Emphasizes the importance of leveraging trusted creator partnerships in the growing creator economy, expected to reach $480 billion by 2027.
  • Technology and Strategy: Impact.com’s technology supports customized, creator-guided shopping experiences, helping brands scale revenue growth through direct relationships with creators.

HSNfluencer is set to revolutionize how HSN engages with creators and customers. By offering a streamlined, intuitive platform for managing and optimizing creator partnerships, HSN can drive greater customer engagement and satisfaction. Impact.com’s technology ensures that HSN and its creators have the tools they need to succeed in the evolving landscape of influencer marketing.