As a retail powerhouse, Carrefour Israel faces the challenge of bridging online and offline marketing efforts while ensuring maximum efficiency. To address this, the company partnered with Pairzon, an AI-driven marketing platform, to optimize its digital campaigns, improve customer segmentation, and maximize the impact of its marketing investments.

By integrating AI-powered analytics and first-party data, Carrefour achieved higher return on ad spend (ROAS), lower customer acquisition costs (CPP), and enhanced omnichannel engagement.

How AI Transformed Carrefour’s Digital Marketing Strategy

1. Maximizing Return on Ad Spend (ROAS)

• AI-driven audience segmentation enabled high-value customer targeting, increasing the impact of marketing campaigns.
• Smarter budget allocation helped optimize ad spend across digital channels, delivering better conversion rates.

2. Lowering Customer Acquisition Costs (CPP)

• First-party data was used to identify and target the most relevant audience segments, reducing wasted ad spend.
• AI-powered insights allowed Carrefour to refine messaging and promotions for better engagement and cost efficiency.

3. Enhancing Customer Targeting with AI Analytics

• AI-driven customer insights improved audience segmentation, leading to more personalized and effective marketing.
• Targeted campaigns boosted engagement and conversion rates, enhancing customer retention and loyalty.

4. Seamless Omnichannel Integration

• Pairzon’s platform connected with Carrefour’s CRM, POS, and loyalty systems, providing real-time insights.
• Unified data across online and in-store interactions enabled holistic customer journey tracking and smarter decision-making.

Industry Insights: AI’s Growing Role in Retail Marketing

"Pairzon has enabled us to take a more intelligent and data-driven approach to our marketing," said Hagit Taigfeld, CMO of Carrefour Israel. "By connecting our online and offline customer data, we've improved campaign efficiency and seen measurable improvements in key performance indicators."

Galit Arizon, CEO of Pairzon, added:
"Retailers today need to bridge the gap between digital marketing and real-world transactions. Our AI-powered platform empowers brands like Carrefour to leverage their first-party data effectively, ensuring every marketing dollar is optimized for maximum impact."

Carrefour Israel’s success with Pairzon underscores how AI is revolutionizing retail marketing, enabling brands to:

• Leverage first-party data for precision targeting.
• Optimize marketing budgets for improved ROAS and lower CPP.
• Enhance omnichannel engagement through seamless data integration.

With AI-driven marketing strategies, retailers can unlock new levels of efficiency, personalization, and profitability in today’s competitive digital landscape.