technology artificial intelligence
Published on : Sep 27, 2024
Honcho has unveiled a suite of new artificial intelligence (AI) tools designed to streamline the process of creating and launching business websites. Aimed at startup and small business owners lacking technical, creative, or marketing expertise, these enhanced tools make establishing an online presence more accessible than ever.
Eliminating Barriers for Small Business Owners
“Our goal with these AI-enhanced tools is to remove the barriers many small business owners face when trying to establish an online presence - namely creative and technical skills,” said Matt Abrahams, CEO of Honcho. The platform enables users to create and launch a professional website in just minutes, without any prior experience.
How It Works
AI technology plays a pivotal role in simplifying the website creation process. Users need only input minimal information, such as their business name and industry, and the AI automatically generates a customized website that includes text, images, and optimized design elements.
“Most small business owners just want a fully functioning website up and running … and fast,” added Abrahams. “Using our platform, business owners can begin marketing their business and, in turn, start adding to their bottom line much faster.”
Honcho's Proven Track Record
Honcho is a well-established Australian business service with over 800,000 clients and a strong presence in the website-building sector. The prototype version of the newly launched site has been in stealth mode in Australia for two years while the company refined its operations. While the company has not disclosed specific numbers, it is understood that thousands of clients have successfully utilized Honcho’s website-building services.
Product Evolution
The journey began with the launch of a minimum viable product called 'Instant Website' on September 18, 2022, prior to AI becoming a dominant force in technology. The second version, released in February 2024, introduced a range of new features, including business and domain name generators, automatic AI text generation, and access to a free photo library. The latest version, launched in September 2024, features a completely redesigned interface tailored for the global market.
Looking Ahead
Honcho has ambitious plans for the future, with more AI-powered features set to launch soon. “We are not an AI company. We are service-focused specialists helping business owners globally to design, create, and launch professional websites for their business—fast and simply,” noted Abrahams. “AI is another technology that adds value to our robust ecosystem, similar to many of the other technology tools we incorporate.”
With its new AI tools, Honcho is positioned to revolutionize the website creation process for small businesses, enabling them to establish an online presence quickly and efficiently. By focusing on user-friendly solutions, Honcho empowers entrepreneurs to succeed in the digital landscape.