Marketers using HockeyStack's integration with LinkedIn Ads can now see how spend on ads of all formats is contributing to pipeline and revenue.

HockeyStack has officially joined the LinkedIn Marketing Partner Program for Reporting and ROI, enhancing revenue teams' ability to create and capture more pipeline. By illuminating golden paths in the customer journey, HockeyStack transforms ideal paths into actionable, repeatable playbooks, enabling clients to confidently assess what’s working in their marketing strategies.

The Challenge in Measurement

• Brand Awareness and Lead Generation: Marketers often struggle to measure the effectiveness of their brand awareness and lead generation efforts.
• Data Integration Issues: Tying impressions, clicks, and other brand-level data to pipeline performance is challenging, leading to budget reductions when the efficacy of long-term efforts cannot be demonstrated.

HockeyStack's LinkedIn Ads Integration

• Enhanced Insights: The new integration with LinkedIn Ads allows marketers to better understand the impact of their campaigns on pipeline and revenue.
• Unified Data View: HockeyStack consolidates impression and click-level data from LinkedIn Ads campaigns with other data sources, providing B2B marketers with a comprehensive view of how LinkedIn Ads contribute to pipeline generation and closure.

Industry Insights

• Conversion Rates: Emir Atli, CRO of HockeyStack, notes that LinkedIn has the highest MQL to opportunity conversion rate compared to other channels, with 36% of LinkedIn MQLs becoming opportunities, as opposed to 22% on platforms like Facebook, Bing, and Google.
• Excitement for Integration: Atli expressed enthusiasm about the new integration, emphasizing its value for businesses looking to leverage LinkedIn Ads effectively.

Customer Success Stories

• ActiveCampaign's Experience: Chris Wood, Director of Demand Generation at ActiveCampaign, highlighted that HockeyStack enables them to see the true impact of LinkedIn on driving revenue and allows them to share this success story with their executive team.

With its integration into the LinkedIn Marketing Partner Program, HockeyStack is set to empower marketers with clearer insights into their campaigns’ effectiveness, helping them optimize their strategies for maximum ROI and growth.